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Leather Protector

Fail

The top 5 products take 100% of clicks, so Leather Protector is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$116K/yr85K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
100%top-5 click share · 4 brands · 16 sellers

Flapen Score

Leather Protector against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Leather Protector is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Leather Protector 85K times last year and spent an estimated $116K. All 4 brands take every click. Demand peaks in Jan–Mar. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
10.5%
Market size, estimated
$116Ka year
Peak month
March2.5× the quietest month
Top search term
leather protector27K searches a year

02 · Price

A sale here is worth $13.07.

Listings sell for $13.07 on average, from $8.60 to $16.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $13.07 that is $20K to $26K a year per listing.

Average price
$13.07under the $15 to $100 sweet spot
Price range
$8.60–$16.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
$20K–$26K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Shoe, Jewelry & Watch Accessories. It carries 10,098 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Shoe, Jewelry & Watch Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
10,098per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Leather Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 219%
  • Brand 319%
  • Brand 45%

Demand

Leather Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Mar · busiest ÷ quietest = 2.5×

Search terms

Top Leather Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather protector27K/yr
  • apple guard spray11K/yr
  • apple guard9K/yr
  • apple guard leather protector spray9K/yr
  • apple brand garde rain & stain repellent5K/yr
  • faux leather protector7K/yr
  • apple garde rain & stain repellent2K/yr
  • leather protectant5K/yr
  • apple garde3K/yr
  • artificial leather protector3K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Protector

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Color”
1.2%of orders come back
“made them a little bit different in color”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Leather Protector questions

Answered from the same tracked data.