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Leather Jacket Women

Maybe

The top 5 products take only 13% of clicks. But an estimated 12.9% of orders come back, so Leather Jacket Women is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$2.1M/yr22.3M searches / yr
90-day growth
-37.3%search demand this quarter
Competition
13%top-5 click share · 82 brands · 159 sellers

Flapen Score

Leather Jacket Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Leather Jacket Women is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Jacket Women market on Amazon at a glance

Shoppers on Amazon United States searched for Leather Jacket Women 22.3M times last year and spent an estimated $2.1M. The top 5 brands take 30% of clicks. Demand peaks in Feb–Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 22.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
22.3M
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
0.3%
Market size, estimated
$2.1Ma year
Peak month
February6.4× the quietest month
Top search term
jean jacket women1.8M searches a year

02 · Price

A sale here is worth $36.86.

Listings sell for $36.86 on average, from $11.73 to $123.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 100 to 250 of them. At $36.86 that is $4K to $9K a year per listing.

Average price
$36.86inside the $15 to $100 sweet spot
Price range
$11.73–$123.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
12.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #59 within Coats, Jackets & Vests. It carries 5,577 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
0.8%
Average rank
#59in Coats, Jackets & Vests
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,577per listing
Listings tracked
219

04 · Newcomers

22 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
22Amazon's first-year sales bar
Average brand age
23 months

Products

Top Leather Jacket Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

82 rising

Sellers

159

Top-5 brand share

30%

Top 20: 70%

Top-5 click share

13%

Top 20: 32%

Open market

67%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Leather Jacket Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.3M750KPrime Day '24Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 6.4×

Search terms

Top Leather Jacket Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jean jacket women1.8M/yr
  • denim jacket for women1.4M/yr
  • leather jacket women2.2M/yr
  • spring jackets for women688K/yr
  • leather jacket1.7M/yr
  • columbia jacket women2.1M/yr
  • fleece jacket women1.6M/yr
  • denim jacket682K/yr
  • bomber jacket women964K/yr
  • lightweight jacket women544K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Jacket Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
12.9%of orders come back
“Very long”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Leather Jacket Women questions

Answered from the same tracked data.