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Leather Blazer

Fail

Demand is soft, at -63.4% this quarter, so Leather Blazer is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$15K/yr125K searches / yr
90-day growth
-63.4%search demand this quarter
Competition
28%top-5 click share · 44 brands · 48 sellers

Flapen Score

Leather Blazer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Leather Blazer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Blazer market on Amazon at a glance

Shoppers on Amazon United States searched for Leather Blazer 125K times last year and spent an estimated $15K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -63.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-63.4%
Conversion, latest week
0.2%
Market size, estimated
$15Ka year
Peak month
October7.5× the quietest month
Top search term
leather blazer47K searches a year

02 · Price

A sale here is worth $74.66.

Listings sell for $74.66 on average, from $18.33 to $188.36. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $74.66 that is $0 to $7K a year per listing.

Average price
$74.66inside the $15 to $100 sweet spot
Price range
$18.33–$188.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
20.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #673 within Coats, Jackets & Vests. It carries 604 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
94%
Out of stock, average day
10.5%
Average rank
#673in Coats, Jackets & Vests
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
604per listing
Listings tracked
89

04 · Newcomers

0 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Leather Blazer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

48

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

28%

Top 20: 59%

Open market

44%

  • Brand 119%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Leather Blazer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Leather Blazer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather blazer47K/yr
  • faux leather blazer women20K/yr
  • black leather blazer women15K/yr
  • black leather blazer13K/yr
  • faux leather blazer12K/yr
  • brown leather blazer7K/yr
  • red leather blazer4K/yr
  • brown leather blazer women6K/yr
  • oversized leather blazer2K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Blazer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
20.8%of orders come back
“the fit was awkward”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Leather Blazer questions

Answered from the same tracked data.