Leather Backpack

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months

588K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

0.8%

Market size, estimated

$229Ka year

Peak month

August6.8× the quietest month

Top search term

leather backpack purse for women118K searches a year

Listings sell for $49.34 on average, from $18.12 to $155.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $49.34 that is $0 to $5K a year per listing.

Average price

$49.34inside the $15 to $100 sweet spot

Price range

$18.12–$155.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

7.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #194 within Fashion Backpacks. It carries 1,939 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#194in Fashion Backpacks

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,939per listing

Listings tracked

69

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months