Lavender Wig

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

2.3%

Market size, estimated

$89Ka year

Peak month

October6.3× the quietest month

Top search term

light purple wig69K searches a year

Listings sell for $22.94 on average, from $9.86 to $96.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.94 that is $0 to $2K a year per listing.

Average price

$22.94inside the $15 to $100 sweet spot

Price range

$9.86–$96.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

13.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,102 within Wigs. It carries 1,621 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#1,102in Wigs

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

1,621per listing

Listings tracked

64

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months