Is lavender shirt men profitable to sell on Amazon United States?

The niche generates $69K/yr across 60 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (41/100).

How competitive is the lavender shirt men niche?

21 brands and 25 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in lavender shirt men?

Top complaints mined from reviews: Size-Overall, Wrinkles, Advertised Vs Actual Product. The return rate is 9.4% — above our launch gate.

When does demand for lavender shirt men peak?

Demand peaks in Mar–Apr–May; the busiest month runs 4.4× the quietest.

What does it cost to enter the lavender shirt men niche?

Listings span $11.85–$31.25; the average listing price is $19.90 (sweet spot $15–$100). The average incumbent carries 4,075 reviews — the moat a new listing must climb.

Lavender Shirt Men

Skip it

High returns (9.4%) — this niche doesn't clear our bar today.

Avg price

Great$19.90

avg listing price — sweet spot $15–$100

Price range

Great$11.85–$31.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,074.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$69K

$69K/yr · 236K searches

Returns

Bad9.4%

return rate — above 5% kills the launch gate

Signals High Returns

Is lavender shirt men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender shirt men is a $69K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

lavender shirt men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $60K–$80K; units × avg price
Conversion rate: 1.5%
Avg BSR: #193
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.7%
Avg brand age: 38 months
Avg seller age: 166 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

35%

Top 20: 66%

Open market

20%

COOFANDY33%
J.VER13%
Alimens & Gentle12%
Lusead9%
ZEROYAA8%
JEMITOP6%

lavender shirt men demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.4×

Open Trend

Top lavender shirt men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender dress shirt for men31K/yr -6.4%1.3% conv.
lavender shirt men29K/yr +2.7%1.0% conv.
mens lavender dress shirt21K/yr -13.7%0.9% conv.
mens lavender shirt16K/yr +0.9%0.7% conv.
lavender mens dress shirt17K/yr -9.7%1.5% conv.
lavender polo shirt men15K/yr +6.6%0.5% conv.
lavender mens shirt14K/yr +4.5%0.8% conv.
lavender button up shirt men11K/yr -5.4%1.0% conv.
lilac mens dress shirt9K/yr +13.0%0.9% conv.
lilac dress shirts for men9K/yr +23.2%0.5% conv.

All search terms

Top lavender shirt men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lavender Dress Shirt for Men Long Sleeve Formal Wedding Button Down Shirt L

Alimens & Gentle$15.884.6★820 rev

J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Lavender Large

J.VER$19.914.5★7,626 rev

Lusead Mens Lavender Dress Shirt Long Sleeve Wrinkle Free Formal Easter Prom Church Outdoor Dinner Button Up Shirts for Men

Lusead$16.574.6★3,144 rev

COOFANDY Mens Linen Shirts Short Sleeve Casual Shirts Button Down Shirt for Men Beach Summer Wedding Shirt Lavender

COOFANDY$26.984.3★14,747 rev

ZEROYAA Mens Long Sleeve Dress Shirt Solid Slim Fit Casual Business Formal Button Up Shirts with Pocket Lavender L

ZEROYAA$17.664.4★14,105 rev

Newest

by launch date

LucMatton Mens Long-Sleeve Button-Up Dress-Shirt Modern Slim-Fit Wrinkle-Free Wedding Formal Shirts Lavender Large

LucMatton$16.56765 rev

4mo ago

Alimens & Gentle Mens Lavender Dress Shirt Regular Fit Stretch Stain Shield Long Sleeve Solid Business Wedding Button Down Shirts Lavender Large

Alimens & Gentle$18.826,798 rev

8mo ago

COOFANDY Mens Summer Beach Cotton Linen Short Sleeve Untucked Shirts Casual Button Down Shirts for Men Lavender

COOFANDY$21.60266 rev

8mo ago

Lavender Dress Shirt for Men Long Sleeve Formal Wedding Button Down Shirt L

Alimens & Gentle$15.88820 rev

9mo ago

DTWOOO Mens Polo Shirts Short Sleeve Casual Solid Stylish Dry Fit Performance Designed Collared Golf Polo Shirts for Men Lavender

DTWOOO$31.1899 rev

1y ago

What reviews say buyers love and hate about lavender shirt men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“The fit is clean”

Quality-Overall16%

“Quality shirt that happens to be affordable”

Comfort-Overall14%

“Very comfortable”

Color13%

“Great color”

Material Quality4%

“Great quality material”

Soft Feel4%

“feel soft on there skin”

Wrinkle3%

“Nice material, lots of wrinkles with washing”

Advertised Vs Actual Product3%

“Better than expected”

Weight Light3%

“the fabric feels lightweight”

Machine Wash Suitability3%

“Vibrant color even after the washer”

What buyers complain about

Size-Overall24%

“but they didn't seem to fit perfectly”

Wrinkles17%

“reall hard to get the wrinkles out”

Advertised Vs Actual Product8%

“Deceiving advertisement”

Quality-Overall6%

“Pretty musch the worst shirt to where with a tie in my closet”

Material Quality6%

“Shirt is basically a rayon shirt. only 30% linen. The product description is not true. It is 70% rayon and 30% linen. Will return it. It doesnt have the feel of a linen shirtt.”

Color6%

“It wasnt my favorite color as it was hers”

Thickness4%

“just was very thin”

Transparency4%

“Kinda see-through”

Collar Quality2%

“Poorly constructed collar”

Sleeve Fit1%

“Sleeves are way too big”

Top return reasons

Size-Overall46%

Color9%

Chest Fit8%

Material Quality7%

Length5%

Sleeve Fit5%

Shoulder Fit3%

Waist Fit3%

Advertised Vs Actual Product2%

Arm Fit2%

Common lavender shirt men questions

Is lavender shirt men profitable to sell on Amazon United States?: The niche generates $69K/yr across 60 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (41/100).
How competitive is the lavender shirt men niche?: 21 brands and 25 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in lavender shirt men?: Top complaints mined from reviews: Size-Overall, Wrinkles, Advertised Vs Actual Product. The return rate is 9.4% — above our launch gate.
When does demand for lavender shirt men peak?: Demand peaks in Mar–Apr–May; the busiest month runs 4.4× the quietest.
What does it cost to enter the lavender shirt men niche?: Listings span $11.85–$31.25; the average listing price is $19.90 (sweet spot $15–$100). The average incumbent carries 4,075 reviews — the moat a new listing must climb.