Is lavender shirt profitable to sell on Amazon United States?

The niche generates $54K/yr across 304 tracked products. 4 of 60 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (46/100).

How competitive is the lavender shirt niche?

120 brands and 132 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in lavender shirt?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.4% — above our launch gate.

When does demand for lavender shirt peak?

Demand peaks in Mar–Apr–May; the busiest month runs 4.2× the quietest.

What does it cost to enter the lavender shirt niche?

Listings span $6.33–$27.98; the average listing price is $15.63 (sweet spot $15–$100). The average incumbent carries 2,800 reviews — the moat a new listing must climb.

Lavender Shirt

Skip it

High returns (10.4%) — this niche doesn't clear our bar today.

Competition

Incredible7%

top-5 click share — an open shelf

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Avg price

Great$15.63

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$6.33–$27.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,800.07

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 557K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.4%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

Is lavender shirt profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender shirt is a $54K/yr Amazon United States market (557K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lavender shirt market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $47K–$63K; units × avg price
Conversion rate: 0.6%
Avg BSR: #857
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.7%
Avg brand age: 34 months
Avg seller age: 172 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Brands

120 falling

Sellers

132

Top-5 brand share

27%

Top 20: 62%

Top-5 click share

Top 20: 23%

Open market

73%

Amazon Essentials6%
ANRABESS5%
Zeagoo5%
OFEEFAN5%
KUOTAI3%
PRETTYGARDEN3%

lavender shirt demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.2×

Open Trend

Top lavender shirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender shirt women81K/yr +2.8%0.5% conv.
lavender blouses for women71K/yr -3.1%0.3% conv.
lavender blouse50K/yr -9.1%0.3% conv.
lavender shirt46K/yr +8.1%0.4% conv.
lilac top56K/yr -35.5%0.3% conv.
womens lavender tops35K/yr -6.3%0.4% conv.
lavender tank top28K/yr +36.0%0.9% conv.
lavender tank top women27K/yr +41.9%1.1% conv.
lavender tops25K/yr +10.5%0.2% conv.
lilac shirts for women29K/yr -25.6%0.5% conv.

All search terms

Top lavender shirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BBIBBI Womens Blouses & Button-Down Shirts for Women Business Casual Womens Work Tops Long Sleeve Button Down Lavender Size M

BBIBBI$18.144.4★43 rev

KUOTAI Womens Blouses Dressy Casual 3/4 Sleeve Tops Business Work Shirts

KUOTAI$16.384.4★1,639 rev

Tops for Women Trendy Short Sleeve Shirts Going Out Business Casual Outfits Date Night Lace Crochet Tops Plus Size Womens Clothing Purple L

OFEEFAN$11.734.4★755 rev

ANRABESS Women Tops Cap Sleeve Dressy Casual V Neck Shirts 2026 Summer Business Work Blouses Outfits Trendy Spring Clothing Light Purple Large

ANRABESS$13.434.3★3,456 rev

Amazon Essentials Womens Slim Fit Square Neck Ribbed Tank Tops with Stretch Pack of 2 Black/Lavender Large

Amazon Essentials$11.194.4★3,875 rev

Newest

by launch date

Zeagoo Shirts for Women Short Sleeve Scoop Neck Ribbed Knit Fitted Tops Casual Slim Basic Tee Work Blouses Light Purple

Zeagoo$9.97401 rev

3mo ago

Womens Summer Boho Lace Tie Front Tank Beach Vacation Tops People Free Dupes Tops Button Down Sleeveless Blouses Ruffled Chiffon Mesh Chiffon Crop Fashion Cute Y2K Tank Top Clothes Lavender Purple

FUNTOUR$24.39671 rev

6mo ago

siliteelon Womens Tops V Neck Lace Short Sleeve T Shirts for Dressy Casual Summer 2026 Trendy Clothes Lavender Purple Large

siliteelon$13.13132 rev

7mo ago

Tops for Women Trendy Short Sleeve Shirts Going Out Business Casual Outfits Date Night Lace Crochet Tops Plus Size Womens Clothing Purple L

OFEEFAN$11.73755 rev

7mo ago

BBIBBI Womens Blouses & Button-Down Shirts for Women Business Casual Womens Work Tops Long Sleeve Button Down Lavender Size M

BBIBBI$18.1443 rev

8mo ago

What reviews say buyers love and hate about lavender shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Amazing fit”

Color15%

“Color is cute”

Comfort-Overall11%

“Very comfortable”

Quality-Overall8%

“Good quality”

Soft Feel6%

“So soft”

Material Quality6%

“Beautiful material”

Shape/Style4%

“Comfortable and stylish”

Value For Money3%

“Great value”

Advertised Vs Actual Product2%

“Good same as picture”

Weight Light2%

“Perfect lightweight top”

What buyers complain about

Size-Overall28%

“To short”

Quality-Overall5%

“Poor Quality”

Material Quality4%

“The material is clingy and cheap”

Wrinkles4%

“Not wrinkle free”

Sleeve Fit4%

“Sleeves are really long”

Thickness3%

“Not sheer,”

Color3%

“Color is awful”

Advertised Vs Actual Product3%

“Deceiving advertisement”

Smell2%

“Smells”

Chest Fit2%

“I had to have the bust darted because it was so large”

Top return reasons

Size-Overall44%

Color9%

Chest Fit9%

Length7%

Material Quality7%

Sleeve Fit3%

Waist Fit3%

Shape/Style2%