Lavender Shirt

Shoppers searched for this 557K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

557K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

0.6%

Market size, estimated

$54Ka year

Peak month

April4.2× the quietest month

Top search term

lavender shirt women81K searches a year

Listings sell for $15.63 on average, from $6.33 to $27.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.63 that is $0 to $2K a year per listing.

Average price

$15.63inside the $15 to $100 sweet spot

Price range

$6.33–$27.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #857 within Tanks & Camis. It carries 2,800 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#857in Tanks & Camis

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,800per listing

Listings tracked

304

60 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

60

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months