Lavender Maxi Dress

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

288K

Growth, 90 days vs prior 90

+15.4%

Conversion, latest week

0.1%

Market size, estimated

$14Ka year

Peak month

April4.7× the quietest month

Top search term

lavender maxi dress36K searches a year

Listings sell for $37.61 on average, from $9.79 to $78.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $37.61 that is $0 to $4K a year per listing.

Average price

$37.61inside the $15 to $100 sweet spot

Price range

$9.79–$78.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

21.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #959 within Dresses. It carries 2,561 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

96%

Out of stock, average day

1.2%

Average rank

#959in Dresses

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,561per listing

Listings tracked

248

50 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

50

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months