Lavender Heels

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

572K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

0.1%

Market size, estimated

$27Ka year

Peak month

April3.6× the quietest month

Top search term

lavender shoes60K searches a year

Listings sell for $42.67 on average, from $8.65 to $155.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $42.67 that is $0 to $4K a year per listing.

Average price

$42.67inside the $15 to $100 sweet spot

Price range

$8.65–$155.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

10.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #1,315 within Pumps. It carries 1,288 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

4.4%

Average rank

#1,315in Pumps

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

1,288per listing

Listings tracked

300

53 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

53

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months