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Laurel Burch

Fail

Shoppers spend an estimated $28K a year here, so Laurel Burch is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$28K/yr98K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
29%top-5 click share · 13 brands · 40 sellers

Flapen Score

Laurel Burch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Laurel Burch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laurel Burch market on Amazon at a glance

Shoppers on Amazon United States searched for Laurel Burch 98K times last year and spent an estimated $28K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
0.9%
Market size, estimated
$28Ka year
Peak month
December4.7× the quietest month
Top search term
laurel burch48K searches a year

02 · Price

A sale here is worth $30.13.

Listings sell for $30.13 on average, from $9.61 to $139.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.13 that is $0 to $3K a year per listing.

Average price
$30.13inside the $15 to $100 sweet spot
Price range
$9.61–$139.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #5,144 within Crossbody Bags. It carries 683 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
76%
Out of stock, average day
20.6%
Average rank
#5,144in Crossbody Bags
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
683per listing
Listings tracked
55

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Laurel Burch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

40

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

29%

Top 20: 67%

Open market

12%

  • Brand 132%
  • Brand 225%
  • Brand 321%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Laurel Burch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Laurel Burch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laurel burch48K/yr
  • laurel burch bags26K/yr
  • laurel burch cats10K/yr
  • laurel burch purses and handbags8K/yr
  • laurel burch earrings6K/yr

Reviews and returns

What reviews say buyers love and hate about Laurel Burch

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Bag is a little large”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Laurel Burch questions

Answered from the same tracked data.