Laurel Burch
FailShoppers spend an estimated $28K a year here, so Laurel Burch is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $28K/yr98K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 29%top-5 click share · 13 brands · 40 sellers
Flapen Score
Laurel Burch against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Laurel Burch is stronger. Inside it, weaker.
Market
The Laurel Burch market on Amazon at a glance
Shoppers on Amazon United States searched for Laurel Burch 98K times last year and spent an estimated $28K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $28Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- laurel burch48K searches a year
02 · Price
A sale here is worth $30.13.
Listings sell for $30.13 on average, from $9.61 to $139.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.13 that is $0 to $3K a year per listing.
- Average price
- $30.13inside the $15 to $100 sweet spot
- Price range
- $9.61–$139.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #5,144 within Crossbody Bags. It carries 683 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 76%
- Out of stock, average day
- 20.6%
- Average rank
- #5,144in Crossbody Bags
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 683per listing
- Listings tracked
- 55
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Laurel Burch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Monarque RFID Secure Armored Wallet Laurel Burch Collection (Dogs and Doggies)
- Price
- $14.60
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 7y ago

Laurel Burch Laurels Garden Crossbody Bag (Laurels Garden)
- Price
- $28.55
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 9y ago

Laurel Burch Fantasticats Tote (Fantasticats) Multicolored Medium
- Price
- $35.04
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 12y ago

Laurel Burch 277641 Medium Scoop Tote Zipper Top 14X3.5X12.25 Fantasticats
- Price
- $28.61
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 12y ago

Laurel Burch 138199 Crossbody 13.5X4X10 Blossoming Feline Blk/Wht/Pur
- Price
- $22.70
- Rating
- 4.6/5
- Reviews
- 1,419
- Age
- 14y ago
Trending
estimated 90-day click momentum
Monarque RFID Secure Armored Wallet Laurel Burch Collection (Dogs and Doggies)
- Price
- $14.60
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 7y ago

Monarque RFID Secure Armored Wallet Laurel Burch Collection (Songbirds)
- Price
- $16.37
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 7y ago

Robert Lee Morris Soho Disc Drop Earrings GOLD (386197GLD710)
- Price
- $17.35
- Rating
- 4.3/5
- Reviews
- 266
- Age
- 4y ago

Monarque RFID Secure Armored Zipper Wallet by Laurel Burch (Hummingbirds)
- Price
- $20.64
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 3y ago

Betsey Johnson Pearl Critters Owl Drop Earrings Pearl One Size
- Price
- $21.32
- Rating
- 4.6/5
- Reviews
- 2,398
- Age
- 10y ago
Newest
by launch date
Laurel Burch Shoulder Tote Zipper Top 18X6X14 - Cerulean Cat
- Price
- $48.56
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago

Monarque RFID Secure Armored Zipper Wallet by Laurel Burch (Hummingbirds)
- Price
- $20.64
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 3y ago

Robert Lee Morris Soho Disc Drop Earrings GOLD (386197GLD710)
- Price
- $17.35
- Rating
- 4.3/5
- Reviews
- 266
- Age
- 4y ago

Laurel Burch RFID Secure Armored Zipper Wallet (Sea Goddess)
- Price
- $22.56
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 4y ago

TOPDesign Utility Water Resistant Tote Bag for Women - 13 Exterior & Interior Pockets Top Zipper Closure Thick Bottom Support - Perfect Work Tote for Teachers Nurses Accountants Professionals
- Price
- $26.78
- Rating
- 4.7/5
- Reviews
- 11,604
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
40
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 67%
Open market
12%
- Zeckos32%
- Laurel Burch25%
- Monarque21%
- Sun 'N' Sand4%
- TOPDesign4%
- Goood Times3%
- Open — no brand owns it (7 brands, 12%)
Demand
Laurel Burch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Laurel Burch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- laurel burch48K/yr
- laurel burch bags26K/yr
- laurel burch cats10K/yr
- laurel burch purses and handbags8K/yr
- laurel burch earrings6K/yr
Reviews and returns
What reviews say buyers love and hate about Laurel Burch
We read the reviews and the return reasons for every product selling here.
“Bag is a little large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laurel Burch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









