Laurel Burch
FailShoppers spend an estimated $28K a year here, so Laurel Burch is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $28K/yr98K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 29%top-5 click share · 13 brands · 40 sellers
Flapen Score
Laurel Burch against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Laurel Burch is stronger. Inside it, weaker.
Market
The Laurel Burch market on Amazon at a glance
Shoppers on Amazon United States searched for Laurel Burch 98K times last year and spent an estimated $28K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $28Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- laurel burch48K searches a year
02 · Price
A sale here is worth $30.13.
Listings sell for $30.13 on average, from $9.61 to $139.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.13 that is $0 to $3K a year per listing.
- Average price
- $30.13inside the $15 to $100 sweet spot
- Price range
- $9.61–$139.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #5,144 within Crossbody Bags. It carries 683 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 76%
- Out of stock, average day
- 20.6%
- Average rank
- #5,144in Crossbody Bags
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 683per listing
- Listings tracked
- 55
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Laurel Burch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
40
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
29%
Top 20: 67%
Open market
12%
- Brand 132%
- Brand 225%
- Brand 321%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (7 brands, 12%)
Demand
Laurel Burch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Laurel Burch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laurel burch48K/yr
- laurel burch bags26K/yr
- laurel burch cats10K/yr
- laurel burch purses and handbags8K/yr
- laurel burch earrings6K/yr
Reviews and returns
What reviews say buyers love and hate about Laurel Burch
We read the reviews and the return reasons for every product selling here.
“Bag is a little large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laurel Burch questions
Answered from the same tracked data.









