Is laurel burch profitable to sell on Amazon United States?

The niche generates $28K/yr across 55 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (39/100).

How competitive is the laurel burch niche?

13 brands and 40 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in laurel burch?

Top complaints mined from reviews: Size-Overall, Stitch/Finish/Polish, Durability. The return rate is 4.3%.

When does demand for laurel burch peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the laurel burch niche?

Listings span $9.61–$139.49; the average listing price is $30.13 (sweet spot $15–$100). The average incumbent carries 683 reviews — the moat a new listing must climb.

Laurel Burch

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$30.13

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Review moat

Good682.75

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.61–$139.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$28K

$28K/yr · 98K searches

Is laurel burch profitable on Amazon?

According to Flapen's Amazon United States niche tracking, laurel burch is a $28K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

laurel burch market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $45K–$60K; units × avg price
Conversion rate: 0.9%
Avg BSR: #5,144
Page quality: 0%
Prime: 76%
Sponsored: 44%
Out of stock: 20.6%
Avg brand age: 39 months
Avg seller age: 169 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

29%

Top 20: 67%

Open market

12%

Zeckos32%
Laurel Burch25%
Monarque21%
Sun 'N' Sand4%
TOPDesign4%
Goood Times3%
Open — no brand owns it (7 brands, 12%)

laurel burch demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top laurel burch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

laurel burch48K/yr -7.3%0.7% conv.
laurel burch bags26K/yr -19.0%1.0% conv.
laurel burch cats10K/yr -29.8%1.0% conv.
laurel burch purses and handbags8K/yr +9.0%1.1% conv.
laurel burch earrings6K/yr -11.5%0.1% conv.

All search terms

Top laurel burch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Monarque RFID Secure Armored Wallet Laurel Burch Collection (Dogs and Doggies)

Monarque$14.604.5★102 rev

Laurel Burch Laurels Garden Crossbody Bag (Laurels Garden)

Laurel Burch$28.554.6★569 rev

Laurel Burch Fantasticats Tote (Fantasticats) Multicolored Medium

Laurel Burch$35.044.7★318 rev

Laurel Burch 277641 Medium Scoop Tote Zipper Top 14X3.5X12.25 Fantasticats

Laurel Burch$28.614.6★59 rev

Laurel Burch 138199 Crossbody 13.5X4X10 Blossoming Feline Blk/Wht/Pur

Zeckos$22.704.6★1,419 rev

Newest

by launch date

Laurel Burch Shoulder Tote Zipper Top 18X6X14 - Cerulean Cat

Laurel Burch$48.565 rev

2y ago

Monarque RFID Secure Armored Zipper Wallet by Laurel Burch (Hummingbirds)

Monarque$20.6457 rev

3y ago

Robert Lee Morris Soho Disc Drop Earrings GOLD (386197GLD710)

ROBERT LEE MORRIS$17.35266 rev

4y ago

Laurel Burch RFID Secure Armored Zipper Wallet (Sea Goddess)

Monarque$22.5658 rev

4y ago

TOPDesign Utility Water Resistant Tote Bag for Women - 13 Exterior & Interior Pockets Top Zipper Closure Thick Bottom Support - Perfect Work Tote for Teachers Nurses Accountants Professionals

TOPDesign$26.7811,604 rev

5y ago

What reviews say buyers love and hate about laurel burch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“higher quality than I expected”

Size-Overall15%

“Fits so much”

Color13%

“Beautiful colors”

Value For Money6%

“Worth the Buy”

Weight Light5%

“It's lightweight”

Pockets/Compartments5%

“Lots of pockets”

Soft Feel5%

“The material is softer”

Design-Overall4%

“The design is beautiful”

Strength4%

“It is not flimsy, made of nice material, and very functional”

Advertised Vs Actual Product3%

“Just as advertised”

What buyers complain about

Size-Overall28%

“Bag is a little large”

Stitch/Finish/Polish5%

“Beads are not sewn on well and fall off”

Durability5%

“of course it will break”

Material Quality5%

“Cheap fabric”

Value For Money4%

“more expensive”

Weight Heavy3%

“It was too big and heavy”

Quality-Overall3%

“Very cheap looking”

Strap/String Quality3%

“The only thing that would make in better would be shoulder-length straps”

Color3%

“Black interiors create a black hole”

Gap/Hole2%

“Just the hole in the bottom was frustrating”

Top return reasons

Size-Overall57%

Material Quality5%

Color5%

Advertised Vs Actual Product4%

Quality-Overall3%

Value For Money3%

Strap/String Quality2%

Shape/Style2%

Zipper Quality2%

Wrong Dimensions2%

Common laurel burch questions

Is laurel burch profitable to sell on Amazon United States?: The niche generates $28K/yr across 55 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (39/100).
How competitive is the laurel burch niche?: 13 brands and 40 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in laurel burch?: Top complaints mined from reviews: Size-Overall, Stitch/Finish/Polish, Durability. The return rate is 4.3%.
When does demand for laurel burch peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the laurel burch niche?: Listings span $9.61–$139.49; the average listing price is $30.13 (sweet spot $15–$100). The average incumbent carries 683 reviews — the moat a new listing must climb.