Skip to content

Latex Mask

Fail

An estimated 13.3% of orders come back, so Latex Mask is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$10K/yr94K searches / yr
90-day growth
+28.3%search demand this quarter
Competition
60%top-5 click share · 16 brands · 39 sellers

Flapen Score

Latex Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Latex Mask is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latex Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Latex Mask 94K times last year and spent an estimated $10K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
0.4%
Market size, estimated
$10Ka year
Peak month
October24.9× the quietest month
Top search term
slenderman25K searches a year

02 · Price

A sale here is worth $28.92.

Listings sell for $28.92 on average, from $4.89 to $60.35. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.92 that is $0 to $3K a year per listing.

Average price
$28.92inside the $15 to $100 sweet spot
Price range
$4.89–$60.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #4,786 within Boys. It carries 1,367 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
89%
Out of stock, average day
23.6%
Average rank
#4,786in Boys
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
1,367per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Latex Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

39

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 93%

Open market

15%

  • Brand 145%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 15%)

Demand

Latex Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 24.9×

Search terms

Top Latex Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slenderman25K/yr
  • slenderman costume36K/yr
  • slender man costume16K/yr
  • slender man costume for kids3K/yr
  • slenderman costume adult5K/yr
  • slenderman costume for kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Latex Mask

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
13.3%of orders come back
“fit to tight”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Latex Mask questions

Answered from the same tracked data.