Lariat Necklace for Women

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+23.6%

Conversion, latest week

2.2%

Market size, estimated

$321Ka year

Peak month

May2.2× the quietest month

Top search term

lariat necklace for women186K searches a year

Listings sell for $12.31 on average, from $4.47 to $24.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $12.31 that is $1K to $3K a year per listing.

Average price

$12.31under the $15 to $100 sweet spot

Price range

$4.47–$24.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

4.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #615 within Y-Necklaces. It carries 1,220 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

0.9%

Average rank

#615in Y-Necklaces

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,220per listing

Listings tracked

56

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months