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48

Lapis Lazuli Earrings

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 44Conversion 29Competition 50Returns 35Price range 86Avg price 92Brand share 57Review moat 89Quality gap 63

Avg price

Great$21.96

avg listing price — sweet spot $15–$100

Review moat

Great223.24

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.31–$58.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+15.4%

90-day search growth — must beat 0% to launch

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 85K searches

Is lapis lazuli earrings profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lapis lazuli earrings is a $44K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lapis lazuli earrings market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$27K–$33K
units × avg price
Conversion rate
2.3%
Avg BSR
#8,511
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
10.5%
Avg brand age
40 months
Avg seller age
213 days

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 87%

Open market

26%

  • Bling Jewelry24%
  • Echos Healing Stones20%
  • GEMPIRES NATURE’S TREASURE11%
  • Sterling Silver Jewelry8%
  • FACOKO8%
  • Generic3%

lapis lazuli earrings demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
2K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top lapis lazuli earrings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • lapis lazuli earrings58K/yr
  • lapis earrings15K/yr
  • blue lapis earrings6K/yr
  • lapis earrings for women6K/yr
All search terms

Top lapis lazuli earrings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about lapis lazuli earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Beautifully made”

Color15%

“Perfect color”

Comfort-Overall12%

“Very comfortable”

Value For Money11%

“The price is affordable”

Size-Overall9%

“Good size”

Advertised Vs Actual Product7%

“As expected”

Weight Light6%

“Not terribly light”

Design-Overall4%

“They are elegant and stylish and I am very happy with the design”

Gifting Purpose3%

“These would make a perfect gift”

Durability2%

“Hope they last”

What buyers complain about

Size-Overall25%

“Smaller than expected”

Color17%

“Doesn't turn green”

Material Quality11%

“The stone looks like cheap plastic polymer”

Advertised Vs Actual Product7%

“Deceptive advertisement”

Durability7%

“The stone and post fell apart”

Precious Gemstone5%

“it may be that we just got some low quality stones”

Ease Of Use4%

“I didn't even mind that they were a little hard to put the back piece on them”

Value For Money4%

“The appearance is much more expensive then one would think”

Allergies4%

“Allergic Reaction”

Quality-Overall2%

“it may be that we just got some low quality stones”

Top return reasons

Size-Overall51%
Color14%
Advertised Vs Actual Product11%
Quality-Overall7%
Metal Authenticity3%
Weight Heavy2%
Brightness/Shine/Glow2%
Defective Material/Parts1%
Functionality-Overall1%
Design-Overall1%

Common lapis lazuli earrings questions

Is lapis lazuli earrings profitable to sell on Amazon United States?
The niche generates $44K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Skip it (48/100).
How competitive is the lapis lazuli earrings niche?
20 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in lapis lazuli earrings?
Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 4.2%.
When does demand for lapis lazuli earrings peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the lapis lazuli earrings niche?
Listings span $9.31–$58.47; the average listing price is $21.96 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.