Is lapis lazuli bracelet profitable to sell on Amazon United States?

The niche generates $39K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (39/100).

How competitive is the lapis lazuli bracelet niche?

15 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in lapis lazuli bracelet?

Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 3.2%.

When does demand for lapis lazuli bracelet peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the lapis lazuli bracelet niche?

Listings span $5.79–$61.27; the average listing price is $18.91 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.

Lapis Lazuli Bracelet

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Avg price

Great$18.91

avg listing price — sweet spot $15–$100

Review moat

Great356.64

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.79–$61.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 111K searches

Is lapis lazuli bracelet profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lapis lazuli bracelet is a $39K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

lapis lazuli bracelet market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $57K–$76K; units × avg price
Conversion rate: 1.8%
Avg BSR: #7,040
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 9.2%
Avg brand age: 34 months
Avg seller age: 185 days

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

18%

LPBeads32%
Cherry Tree Collection19%
BANANE LAB15%
M SHUYUN7%
Lit Wall5%
COAI4%
Open — no brand owns it (9 brands, 18%)

lapis lazuli bracelet demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top lapis lazuli bracelet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lapis lazuli bracelet91K/yr -6.7%1.0% conv.
lapis lazuli bracelet for men8K/yr -18.6%0.7% conv.
lapis bracelet7K/yr +29.7%0.5% conv.
lapis lazuli bracelet for women6K/yr +13.7%0.8% conv.

All search terms

Top lapis lazuli bracelet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LPBeads Handmade Natural Gemstone Stretch Elastic 10mm Lapis Lazuli Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$10.214.5★1,456 rev

Cherry Tree Collection Blue Lapis Lazuli Bracelet 8mm Round Beads Medium

Cherry Tree Collection$13.784.5★3,100 rev

BANANE LAB Lapis Lazuli Bracelet 8mm Natural Beads Fits 6.5 Wrist

BANANE LAB$9.754.7★224 rev

LPBeads 4mm Lapis Lazuli Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie

LPBeads$9.804.1★111 rev

M SHUYUN Mens Beaded Bracelets 8mm/10mm Elastic Adjustable Link Bracelet with Natural Gemstone Gifts for Men Anniversary Christmas and Thanksgiving Lapis Lazuli/Obsidian/Silver Sheen Obsidian.

M SHUYUN$18.984.6★43 rev

Newest

by launch date

Aluckiss 6mm Lapis Lazuli Bracelet for Women Men Natural Round Beaded Stone Healing Stretch Bracelets Elastic Handmade Polished Gemstone Beads Bracelet

Aluckiss$9.9073 rev

2mo ago

Bivei 6mm Lapis lazuli Crystal Stretch Bracelets for Women Handmade Natural Stone Beaded Bracelet Yoga Protection Jewelry Gift

Bivei$13.8615 rev

3mo ago

Mrcaois Lapis Lazuli Bracelet for Men Blue lapis lazuli stone Womens Leather Bracelet Braided MultiLayer Stainless Steel Buckle 8.3in

Mrcaois$39.6842 rev

6mo ago

BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 6mm Real Natural Gemstone Beads for Women Men - Wisdom Truth Intuition Gift for Her him - Fits 6.0 Wrist

BANANE LAB$8.7346 rev

6mo ago

COAI Lapis Lazuli Bracelet for Men Layered Blue Stone Heishi Beads Bracelet for Men L

COAI$23.2268 rev

9mo ago

What reviews say buyers love and hate about lapis lazuli bracelet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Color15%

“Color is vet pretty”

Advertised Vs Actual Product11%

“was just like the picture”

Size-Overall8%

“Ordering by size guarantees a perfect fit”

Value For Money7%

“very affordable”

Durability4%

“Durable”

Gifting Purpose4%

“The free gift was a BIG surprise and very pretty”

Precious Gemstone4%

“Love the unique combination of stones in a crystal bracelet”

Strength4%

“Nice & sturdy”

Comfort-Overall3%

“Stylish and Comfortable”

What buyers complain about

Size-Overall20%

“it might fit a little tight”

Color9%

“Product is mostly solid blue with not minimal grain, making it look cheap and fake”

Durability8%

“The band broke within 90 days”

Ease Of Use8%

“off is tedious”

Stretchability/Expandability/Elasticity7%

“Great bracelet, just wish the elastic was better”

Advertised Vs Actual Product4%

“Not as pictured”

Quality-Overall4%

“not great quality”

Value For Money3%

“Not worth the penny I put next to it for scale”

Weight Heavy3%

“Its a little heavy to wear for a long period of time, though”

Top return reasons

Size-Overall28%

Wrist Fit14%

Advertised Vs Actual Product13%

Color13%

Width7%

Quality-Overall7%

Defective Material/Parts4%

Strap/String Quality2%

Stiffness2%

Ease Of Use1%

Common lapis lazuli bracelet questions

Is lapis lazuli bracelet profitable to sell on Amazon United States?: The niche generates $39K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (39/100).
How competitive is the lapis lazuli bracelet niche?: 15 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in lapis lazuli bracelet?: Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 3.2%.
When does demand for lapis lazuli bracelet peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the lapis lazuli bracelet niche?: Listings span $5.79–$61.27; the average listing price is $18.91 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.