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Lands End Bathing Suits

Maybe

The top 5 products take only 9% of clicks. But an estimated 13.5% of orders come back, so Lands End Bathing Suits is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$49K/yr365K searches / yr
90-day growth
+83.4%search demand this quarter
Competition
9%top-5 click share · 37 brands · 56 sellers

Flapen Score

Lands End Bathing Suits against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lands End Bathing Suits is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lands End Bathing Suits market on Amazon at a glance

Shoppers on Amazon United States searched for Lands End Bathing Suits 365K times last year and spent an estimated $49K. The top 5 brands take 81% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +83.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
+83.4%
Conversion, latest week
0.3%
Market size, estimated
$49Ka year
Top search term
lands end tankini swimsuits women43K searches a year

02 · Price

A sale here is worth $50.18.

Listings sell for $50.18 on average, from $14.73 to $167.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $50.18 that is $0 to $5K a year per listing.

Average price
$50.18inside the $15 to $100 sweet spot
Price range
$14.73–$167.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
13.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #979 within Swimsuits & Cover Ups. It carries 591 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
79%
Out of stock, average day
9.0%
Average rank
#979in Swimsuits & Cover Ups
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
591per listing
Listings tracked
290

04 · Newcomers

30 of last year's 144 launches cleared the first-year sales bar.

144 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
144
Successful launches
30Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lands End Bathing Suits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

56

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

9%

Top 20: 25%

Open market

27%

  • Brand 143%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 53%
  • Brand 62%

Demand

Lands End Bathing Suits search demand

Weekly searches over the year. Pick a range.

18K13KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Lands End Bathing Suits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lands end tankini swimsuits women43K/yr
  • lands end swim27K/yr
  • lands end tankini24K/yr
  • lands end tankini tops for women38K/yr
  • swim conch12K/yr
  • lands end womens swimsuits21K/yr
  • arolina swimsuits for women13K/yr
  • bloom chick swimwear13K/yr
  • lands end swim dress19K/yr
  • mastectomy swimwear17K/yr

Reviews and returns

What reviews say buyers love and hate about Lands End Bathing Suits

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
13.5%of orders come back
“Runs large”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lands End Bathing Suits questions

Answered from the same tracked data.