Lands End Bathing Suits
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but high returns (13.5%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great$50.18avg listing price — sweet spot $15–$100
Growth
Great+83.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good591.39avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.73–$167.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad$49K$49K/yr · 365K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad13.5%return rate — above 5% kills the launch gate
Is lands end bathing suits profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lands end bathing suits is a $49K/yr Amazon United States market (365K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
lands end bathing suits market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #979
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 82%
- Out of stock
- 9.0%
- Avg brand age
- 36 months
- Avg seller age
- 167 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
56
Top-5 brand share
81%
Top 20: 97%
Top-5 click share
9%
Top 20: 25%
Open market
27%
- Lands' End43%
- Arolina9%
- Summer Mae9%
- ROSEWE8%
- Aqua Eve3%
- MODLILY2%
lands end bathing suits demand & seasonality
Weekly Amazon search volume, last 11 weeks — +83.4% search growth over the last 90 days.Top lands end bathing suits search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lands end tankini swimsuits women43K/yr
- lands end swim27K/yr
- lands end tankini24K/yr
- lands end tankini tops for women38K/yr
- swim conch12K/yr
- lands end womens swimsuits21K/yr
- arolina swimsuits for women13K/yr
- bloom chick swimwear13K/yr
- lands end swim dress19K/yr
- mastectomy swimwear17K/yr
Top lands end bathing suits products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROSEWE 2025 Tankini Swimsuits for Women Two Piece Bathing Suits with Shorts Modest Tank Top Swim Dress Dusty Blue
ROSEWE$37.474.3★1,775 rev
Summer Mae Blouson Tankini Swimsuits for Women 2026 Tummy Control Two Piece Bathing Suits with Sporty Pockets Swim Shorts Cube Size 12
Summer Mae$37.394.4★4,211 rev
ROSEWE Modest Tankini Swimsuits for Women Two Piece Athletic Womens Bathing Suits Blouson Tank Tops with Board Shorts Pink
ROSEWE$36.314.4★1,821 rev
Lands End Womens Tugless Midkini Top and High Waisted Bottom Swimsuit Set X-Large Black/Egret Lilies
Lands' End$81.092.7★11 rev
Lands End Womens Sweetheart Wrap Underwire Tankini Top Lake Blue Regular 14
Lands' End$57.583.9★168 rev
Newest
by launch date
Lands End Womens Tugless High Neck Swim Dress Swimsuit 6 Blue Springside Floral
Lands' End$86.146 rev
Lands End Womens Sweetheart Wrap Underwire Tankini Top Deep Sea/White Media Stripes Petite 16
Lands' End$55.00168 rev
Lands End Womens Chlorine Resistant V-Neck Strappy Tulip Hem Tankini Top Paradise Teal Regular Medium
Lands' End$57.9558 rev
Lands End Womens Tugless Midkini Top and High Waisted Bottom Swimsuit Set X-Large Black/Egret Lilies
Lands' End$81.0911 rev
Lands End Womens Sweetheart Wrap Underwire Tankini Top Lake Blue Regular 14
Lands' End$57.58168 rev
Trending
90-day click momentumLands End Womens Tugless High Neck Swim Dress Swimsuit 6 Blue Springside Floral
Lands' End$86.144.5★
Lands End Womens Chlorine Resistant V-Neck Strappy Tulip Hem Tankini Top Paradise Teal Regular Medium
Lands' End$57.954.4★
Prsca Kids Short Swim Fins Lap Training Flippers for Pool Youth Beginners
Prsca$22.684.8★
Summer Mae Ruffle Swim Romper One Piece Swimsuit Women Modest High-Back Bathing Suit with Pockets 2026 Swimwear Blue Branches Flowers 16
Summer Mae$39.574.0★
Lands End Womens Plus Size Tugless High Neck Swim Dress Swimsuit 26W Black/White Vine Floral
Lands' End$123.324.5★
What reviews say buyers love and hate about lands end bathing suits
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Extremely comfortable”
“Beautifully made”
“Colors were beautiful”
“Great style”
“Good material”
“Good for the price”
“Looks exactly as pictured”
“Design is very pretty”
“the adjustable straps are great”
What buyers complain about
“Runs large”
“Small in the chest”
“Color is ugly”
“its not very stretchy and runs small”
“Not well made”
“is not flattering”
“material was cheap looking”
“They are not very comfortable”
“Not as shown”
“material thicker than most”
Top return reasons
Common lands end bathing suits questions
- Is lands end bathing suits profitable to sell on Amazon United States?
- The niche generates $49K/yr across 290 tracked products. 30 of 144 products launched in the last 360 days are still selling. 90-day search growth is +83.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lands end bathing suits niche?
- 37 brands and 56 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in lands end bathing suits?
- Top complaints mined from reviews: Size-Overall, Chest Fit, Color. The return rate is 13.5% — above our launch gate.
- What does it cost to enter the lands end bathing suits niche?
- Listings span $14.73–$167.97; the average listing price is $50.18 (sweet spot $15–$100). The average incumbent carries 591 reviews — the moat a new listing must climb.