Lafufu

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-56.4%

Conversion, latest week

0.9%

Market size, estimated

$213Ka year

Top search term

lafufu712K searches a year

Listings sell for $18.48 on average, from $7.12 to $32.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $18.48 that is $5K to $9K a year per listing.

Average price

$18.48inside the $15 to $100 sweet spot

Price range

$7.12–$32.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

4.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #1,605 within Keyrings, Keychains & Charms. It carries 922 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

17.4%

Average rank

#1,605in Keyrings, Keychains & Charms

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

922per listing

Listings tracked

11

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

22 months