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Lady Gaga Sunglasses

Fail

Demand is soft, at -77.5% this quarter, so Lady Gaga Sunglasses is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$49K/yr52K searches / yr
90-day growth
-77.5%search demand this quarter
Competition
75%top-5 click share · 8 brands · 10 sellers

Flapen Score

Lady Gaga Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lady Gaga Sunglasses is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lady Gaga Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Lady Gaga Sunglasses 52K times last year and spent an estimated $49K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -77.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-77.5%
Conversion, latest week
6.6%
Market size, estimated
$49Ka year
Peak month
August3.7× the quietest month
Top search term
lady gaga sunglasses28K searches a year

02 · Price

A sale here is worth $14.38.

Listings sell for $14.38 on average, from $8.80 to $17.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.38 that is $1K to $4K a year per listing.

Average price
$14.38under the $15 to $100 sweet spot
Price range
$8.80–$17.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #909 within Sunglasses & Eyewear Accessories. It carries 2,113 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#909in Sunglasses & Eyewear Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,113per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lady Gaga Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Brand 137%
  • Brand 228%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Lady Gaga Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Lady Gaga Sunglasses

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Advertised Vs Actual Product”
5.0%of orders come back
“Does not match picture”
A buyer, on “Advertised Vs Actual Product”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lady Gaga Sunglasses questions

Answered from the same tracked data.