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Lacoste Wallet

Fail

Shoppers spend an estimated $29K a year here, so Lacoste Wallet is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$29K/yr78K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
55%top-5 click share · 9 brands · 16 sellers

Flapen Score

Lacoste Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lacoste Wallet is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lacoste Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Lacoste Wallet 78K times last year and spent an estimated $29K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
0.7%
Market size, estimated
$29Ka year
Peak month
December2.3× the quietest month
Top search term
lacoste wallet37K searches a year

02 · Price

A sale here is worth $57.02.

Listings sell for $57.02 on average, from $7.44 to $169.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $57.02 that is $0 to $6K a year per listing.

Average price
$57.02inside the $15 to $100 sweet spot
Price range
$7.44–$169.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #1,312 within Wallets, Card Cases & Money Organizers. It carries 3,134 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
24.2%
Average rank
#1,312in Wallets, Card Cases & Money Organizers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,134per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Lacoste Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

4%

  • Brand 175%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Lacoste Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Lacoste Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lacoste wallet37K/yr
  • lacoste wallet for men28K/yr
  • billetera lacoste para hombre8K/yr
  • lacoste men wallet5K/yr

Reviews and returns

What reviews say buyers love and hate about Lacoste Wallet

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
3.8%of orders come back
“it's starting to break in”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lacoste Wallet questions

Answered from the same tracked data.