Lace Shawl

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

256K

Growth, 90 days vs prior 90

+31.9%

Conversion, latest week

1.3%

Market size, estimated

$40Ka year

Top search term

lace shawl103K searches a year

Listings sell for $12.48 on average, from $5.68 to $30.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.48 that is $1K to $3K a year per listing.

Average price

$12.48under the $15 to $100 sweet spot

Price range

$5.68–$30.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

8.2%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #857 within Scarves & Wraps. It carries 1,093 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#857in Scarves & Wraps

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,093per listing

Listings tracked

25

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months