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Lace Scarf

Fail

Prices span $5.93–$14.79, mostly outside the sweet spot, so Lace Scarf is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$80K/yr295K searches / yr
90-day growth
+60.4%search demand this quarter
Competition
52%top-5 click share · 15 brands · 16 sellers

Flapen Score

Lace Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lace Scarf is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lace Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Lace Scarf 295K times last year and spent an estimated $80K. The top 5 brands take 65% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
+60.4%
Conversion, latest week
2.5%
Market size, estimated
$80Ka year
Top search term
lace head scarf67K searches a year

02 · Price

A sale here is worth $10.98.

Listings sell for $10.98 on average, from $5.93 to $14.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.98 that is $1K to $3K a year per listing.

Average price
$10.98under the $15 to $100 sweet spot
Price range
$5.93–$14.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,687 within Scarves & Wraps. It carries 345 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,687in Scarves & Wraps
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
345per listing
Listings tracked
24

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lace Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

16

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

30%

  • Brand 133%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Lace Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJun

Peak months: Jun, Oct · busiest ÷ quietest = 3.3× · 9 of 12 months tracked

Search terms

Top Lace Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lace head scarf67K/yr
  • lace bandana54K/yr
  • lace scarf72K/yr
  • white lace head scarf13K/yr
  • lace hair scarf14K/yr
  • white lace scarf15K/yr
  • lace scarf for women20K/yr
  • lace headscarf7K/yr
  • lace waist scarf6K/yr
  • lace bandanas for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Lace Scarf

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Quite small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lace Scarf questions

Answered from the same tracked data.