Is lace robe profitable to sell on Amazon United States?

The niche generates $58K/yr across 115 tracked products. 0 of 37 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (44/100).

How competitive is the lace robe niche?

40 brands and 48 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in lace robe?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 7.6% — above our launch gate.

What does it cost to enter the lace robe niche?

Listings span $6.57–$79.90; the average listing price is $22.13 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.

Lace Robe

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$22.13

avg listing price — sweet spot $15–$100

Price range

Great$6.57–$79.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,350.99

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Market size

Bad$58K

$58K/yr · 527K searches

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is lace robe profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lace robe is a $58K/yr Amazon United States market (527K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lace robe market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $66K–$89K; units × avg price
Conversion rate: 0.5%
Avg BSR: #16,892
Page quality: 0%
Prime: 97%
Sponsored: 88%
Out of stock: 0.4%
Avg brand age: 41 months
Avg seller age: 179 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

65%

Top 20: 90%

Top-5 click share

21%

Top 20: 47%

Open market

31%

Avidlove37%
BUTTZO10%
RSLOVE9%
ROSVAJFY5%
OYOANGLE4%
Rigeri4%

lace robe demand & seasonality

Weekly Amazon search volume, last 40 weeks — -29.1% search growth over the last 90 days.

Open Trend

Top lace robe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lace robe99K/yr -21.8%0.5% conv.
lingerie robe85K/yr -40.4%0.4% conv.
sheer robe67K/yr -19.0%0.2% conv.
lingerie with robe38K/yr -38.1%0.1% conv.
lace robes for women sexy23K/yr -28.5%0.5% conv.
black lace robe24K/yr -29.2%0.7% conv.
sheer robes for women sexy23K/yr -35.1%0.5% conv.
sexy kimono18K/yr -4.7%0.1% conv.
lingerie set with robe19K/yr -42.1%0.1% conv.
lingerie for women with robe14K/yr -30.3%0.2% conv.

All search terms

Top lace robe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BUTTZO Women Sexy Long Lace Dress Sheer Gown See Through Lingerie Kimono Robe (White One Size)

BUTTZO$22.044.5★3,679 rev

ROSVAJFY Womens Sexy Flared Sleeves Lingerie Long Mesh Kimono Robe Lace Dressing Gown Bathrobe Cardigan Swimsuit Cover Up (US Alpha One Size Regular Regular Black)

ROSVAJFY$16.584.4★35 rev

BUTTZO Women Sexy Long Lace Dress Sheer Gown See Through Lingerie Kimono Robe (Black One Size)

BUTTZO$22.074.5★3,679 rev

Rigeri Lace Robe Sexy Lingerie For Curvy Women Lace Moo Moos For Women Sleep Dress Lingerie Sets Night Shirts Womens Sleepwear Sexy Black L

Rigeri$14.364.4★210 rev

Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Black M

Avidlove$12.284.6★77 rev

Newest

by launch date

Avidlove Lingerie for Women Kimono Robe with Floral Lace Cami Nighty 3 Piece Lingerie Set Rave Outfits (Dark Red Large)

Avidlove$17.4462 rev

7mo ago

Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Black M

Avidlove$12.2877 rev

9mo ago

Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Red XL

Avidlove$9.9877 rev

9mo ago

Rigeri Lace Robe Sexy Lingerie For Curvy Women Lace Moo Moos For Women Sleep Dress Lingerie Sets Night Shirts Womens Sleepwear Sexy Black L

Rigeri$14.36210 rev

1y ago

Women Sexy Robe Lace Sheer Long Kimono Nightgown Lingerie with G-string (Black Large)

SEXYTINE$9.5560 rev

1y ago

What reviews say buyers love and hate about lace robe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“The material is soooo soft”

Size-Overall14%

“The fit is flattering”

Comfort-Overall13%

“Very comfortable”

Quality-Overall10%

“It's good quality and fit comfortably”

Value For Money6%

“Great value”

Material Quality6%

“Material is comfortable and feels good”

Advertised Vs Actual Product5%

“It looked like its picture”

Color5%

“Color is great”

Weight Light3%

“Nice and lightweight”

Shape/Style3%

“Elegant and lovely”

What buyers complain about

Size-Overall26%

“Extremely small”

Quality-Overall10%

“Bad quality, sizing way too small”

Sleeve Fit6%

“Sleeves are too long and big”

Material Quality4%

“Meh, quality of the fabric is cheap and faded”

Thickness3%

“very very thin”

Length2%

“Very short, what came for me was knee length”

Advertised Vs Actual Product2%

“Measurement stated are inaccurate”

Chest Fit2%

“the cup barely covers my entire breast”

Strap/String Quality2%

“comes with a g-string thats not as flattering”

Comfort-Overall2%

“EEEYYUUUUCKKKK it felt so scratchy and uncomfortable”

Top return reasons

Size-Overall39%

Length14%

Material Quality7%

Quality-Overall4%

Chest Fit4%

Advertised Vs Actual Product4%

Sleeve Fit4%

Arm Fit3%

Thin3%

Color3%

Common lace robe questions

Is lace robe profitable to sell on Amazon United States?: The niche generates $58K/yr across 115 tracked products. 0 of 37 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (44/100).
How competitive is the lace robe niche?: 40 brands and 48 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in lace robe?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 7.6% — above our launch gate.
What does it cost to enter the lace robe niche?: Listings span $6.57–$79.90; the average listing price is $22.13 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.