Lace Mask
Skip itHigh returns (9.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good873.31avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good$6.93–$23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 289K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Returns
Bad9.1%return rate — above 5% kills the launch gate
Is lace mask profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lace mask is a $61K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
lace mask market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $88K–$110K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 3.2%
- Avg brand age
- 38 months
- Avg seller age
- 206 days
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
24%
- PAMOR44%
- Mordarli14%
- TFTSR5%
- Josuyofo5%
- HELICORN4%
- Xeoxarel4%
lace mask demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 3.6×
Top lace mask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lace mask80K/yr
- lace masquerade mask32K/yr
- lace face mask25K/yr
- black lace mask24K/yr
- lace eye mask17K/yr
- lace masquerade masks for women8K/yr
- lace masks for women sexy15K/yr
- black lace masquerade mask13K/yr
- lace mask masquerade9K/yr
- lace face mask for women8K/yr
Top lace mask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAMOR Spanish Style Lace Traditional Vintage Inspired Infinity Shape Mantilla Veil Latin Mass Head Covering (Black)
PAMOR$11.654.6★3,276 rev
Mordarli Masquerade Mask for Women Venetian Lace Eye Masks For Party Halloween Costume Mardi Gras Party Supply Prom Ball Mask
Mordarli$9.964.1★866 rev
Mordarli Masquerade Mask for Women Black Lace Eye Mask for Halloween Costume Venetian Party Mardi Gras Prom
Mordarli$8.784.1★866 rev
2 Packs Lace Face Cover Full Face Mesh Mask Bandana Mask Face Protective Sun Protector Headwear Halloween Private Masquerade Ball Party Halloween Party Wedding Dress Headdress
Josuyofo$10.344.2★24 rev
Black Womens Light Lace Floral Veil Role Play Headcovers Party Rave Masks (Lace)
HELICORN$11.003.0★5 rev
Newest
by launch dateMordarli Masquerade Mask for Women Venetian Lace Eye Masks For Party Halloween Costume Mardi Gras Party Supply Prom Ball Mask
Mordarli$9.96866 rev
FRESHME Lace Sleep Eye Mask - Black Flower Embroidery See-Through Blindfold Adjustable Eyes Covers for Women Bed Night Sleeping Time Gift
FRESHME$6.9320 rev
2 Packs Lace Face Cover Full Face Mesh Mask Bandana Mask Face Protective Sun Protector Headwear Halloween Private Masquerade Ball Party Halloween Party Wedding Dress Headdress
Josuyofo$10.3424 rev
Xeoxarel 6 Pack Balaclava Face Mask Black Lace for Men/Women
Xeoxarel$13.971,161 rev
TFTSR Masquerade Masks for Women Couples Men Mardi Gras Mask Girls Black Gold Lace Eyes Costume Adults Venetian Party Dress
TFTSR$9.9253 rev
Trending
90-day click momentumBlack Womens Light Lace Floral Veil Role Play Headcovers Party Rave Masks (Lace)
HELICORN$11.003.0★
Mordarli Masquerade Mask for Women Venetian Lace Eye Masks For Party Halloween Costume Mardi Gras Party Supply Prom Ball Mask
Mordarli$9.964.1★
PAMOR Spanish Style Lace Traditional Vintage Inspired Infinity Shape Mantilla Veil Latin Mass Head Covering (Black)
PAMOR$11.654.6★
TFTSR Masquerade Masks for Women Couples Men Mardi Gras Mask Girls Black Gold Lace Eyes Costume Adults Venetian Party Dress
TFTSR$9.924.6★
2 Packs Lace Face Cover Full Face Mesh Mask Bandana Mask Face Protective Sun Protector Headwear Halloween Private Masquerade Ball Party Halloween Party Wedding Dress Headdress
Josuyofo$10.344.2★
What reviews say buyers love and hate about lace mask
What buyers praise and complain about, mined from review topics.What buyers love
“thick good quality”
“fit well”
“Very comfortable”
“Durable”
“The lace is very pretty and good quality, and it is lightweight”
“so pretty”
“Great for the price”
“Super soft”
“Much nicer than I anticipated”
“This was fun”
What buyers complain about
“Small”
“Cheap Product”
“The mask stinks”
“It is a flimsy piece of lace like fabric and fits right on your face and eyes and smashes your eyelashes”
“Not as advertised”
“its heavy and doesnt just stay with the tie it comes with”
“Thin”
“had obviously been returned”
“it was totally uncomfortable the whole night”
“very flimsy wasnt well made”
Top return reasons
Common lace mask questions
- Is lace mask profitable to sell on Amazon United States?
- The niche generates $61K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (34/100).
- How competitive is the lace mask niche?
- 14 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in lace mask?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 9.1% — above our launch gate.
- When does demand for lace mask peak?
- Demand peaks in Oct; the busiest month runs 3.6× the quietest.
- What does it cost to enter the lace mask niche?
- Listings span $6.93–$23.93; the average listing price is $11.03 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.