Lace Links
FailDemand is soft, at -46.1% this quarter, so Lace Links is a Fail.
- Flapen Score
- 28 / 100Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 4528
- Market size
- $49K/yr79K searches / yr
- 90-day growth
- -46.1%search demand this quarter
- Competition
- 88%top-5 click share · 7 brands · 10 sellers
Flapen Score
Lace Links against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lace Links is stronger. Inside it, weaker.
Market
The Lace Links market on Amazon at a glance
Shoppers on Amazon United States searched for Lace Links 79K times last year and spent an estimated $49K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Aug–Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -46.1%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $49Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- lace links45K searches a year
02 · Price
A sale here is worth $10.82.
Listings sell for $10.82 on average, from $6.74 to $15.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At $10.82 that is $8K to $11K a year per listing.
- Average price
- $10.82under the $15 to $100 sweet spot
- Price range
- $6.74–$15.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $8K–$11K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Shoe, Jewelry & Watch Accessories. It carries 17,733 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #203in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 17,733per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Lace Links products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
1%
- Brand 157%
- Brand 226%
- Brand 36%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Lace Links search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Aug, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Lace Links search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lace links45K/yr
- lacelinks26K/yr
- lacelinks elastic shoelaces5K/yr
- lace link3K/yr
Reviews and returns
What reviews say buyers love and hate about Lace Links
We read the reviews and the return reasons for every product selling here.
“Broke within one week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lace Links questions
Answered from the same tracked data.