Is lace cardigan profitable to sell on Amazon United States?

The niche generates $43K/yr across 244 tracked products. 21 of 71 products launched in the last 360 days are still selling. 90-day search growth is +69.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the lace cardigan niche?

88 brands and 122 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in lace cardigan?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 8.9% — above our launch gate.

When does demand for lace cardigan peak?

Demand peaks in Apr–May–Jun; the busiest month runs 5.2× the quietest.

What does it cost to enter the lace cardigan niche?

Listings span $8.54–$66.22; the average listing price is $19.92 (sweet spot $15–$100). The average incumbent carries 6,906 reviews — the moat a new listing must climb.

Lace Cardigan

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Great$19.92

avg listing price — sweet spot $15–$100

Price range

Great$8.54–$66.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+69.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,905.69

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$43K

$43K/yr · 574K searches

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

Is lace cardigan profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lace cardigan is a $43K/yr Amazon United States market (574K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lace cardigan market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 0.4%
Avg BSR: #926
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.4%
Avg brand age: 33 months
Avg seller age: 176 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

88 falling

Sellers

122

Top-5 brand share

38%

Top 20: 66%

Top-5 click share

12%

Top 20: 30%

Open market

61%

CHICGAL13%
Amazon Essentials8%
Avidlove5%
Bsubseach5%
Romanstii4%
JILUVIN3%

lace cardigan demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.6% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.2×

Open Trend

Top lace cardigan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lace cardigan188K/yr +40.3%0.2% conv.
sheer cardigan122K/yr +73.4%0.3% conv.
white crochet cardigan34K/yr +106.7%0.7% conv.
mesh cardigan41K/yr +69.5%0.1% conv.
plus size crochet cardigan21K/yr +118.5%0.1% conv.
long crochet cardigan28K/yr +32.4%0.1% conv.
crochet kimono16K/yr +104.0%0.2% conv.
crochet cropped cardigan13K/yr +89.1%0.2% conv.
crochet jacket19K/yr +11.0%0.1% conv.
chiffon cardigan for women15K/yr +92.4%0.1% conv.

All search terms

Top lace cardigan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Womens Lace kimono cardigan Sheer Beach Blouses Long Bikini Coverup Vintage Top(Black)

Romanstii$19.374.2★3,169 rev

Bsubseach Women Mesh Lace Kimonos 2026 Swim Cover Up Summer Bikini Beach Coverup Boho Back Cutout Sheer Kimono Cardigan Black

Bsubseach$28.964.3★225 rev

Womens Short Cardigan Bolero Shrug Sheer Tie Front Top 3/4 Sleeve Jacket for Dress (Black L)

CHICGAL$10.404.3★670 rev

Women Sheer Poncho Top Lightweight Knit Crochet Shrug Bolero Mesh Batwing Sleeve Sweater Cover Up Beachwear

Argeousgor$14.694.3★319 rev

Ermonn Womens Crochet Cardigan Sweater Kimonos Boho Solid Color Oversized Spring Open Front Outwear

Ermonn$21.854.2★5,844 rev

Newest

by launch date

KWSTAIN Lace Duster for Women Black Summer Lightweight Halloween Maxi Floor Length Bell Long Sleeve Open Front Tie Ruffled Cardigans Coats (Black XL)

KWSTAIN$35.0860 rev

5mo ago

MEROKEETY Womens Summer Lightweight Cardigan 2026 Open Front Trendy Casual Shrugs Long Sleeve Button Beach Cover Up Tops White Medium

MEROKEETY$18.10259 rev

5mo ago

WIFFGO Womens Summer Crochet Lightweight Cardigan Sweaters Boho Kimono Long Sleeve Open Front Knitted Outwear Outfits A-Beige

WIFFGO$15.18197 rev

7mo ago

Womens Summer Bell Sleeve Lightweight Lace Details Kimonos Loose Comfy Sheer Cardigan Nude Pink XL

ALIREVERIE$18.91354 rev

8mo ago

Women Sheer Shrugs Long Sleeve Cropped Cardigan Open Front Bolero Shrug for Evening Dressy Black L

Avidlove$15.19239 rev

11mo ago

What reviews say buyers love and hate about lace cardigan

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits as expected”

Quality-Overall10%

“Beautiful Quality”

Weight Light9%

“Its lightweight and breathable which I love”

Color8%

“colors are vibrant”

Shape/Style6%

“Very flattering”

Advertised Vs Actual Product6%

“Exactly as shown”

Soft Feel5%

“It's soft”

Comfort-Overall5%

“It's comfortable”

Value For Money4%

“Fantastic price”

Material Quality3%

“lightweight material”

What buyers complain about

Size-Overall24%

“Runs huge”

Quality-Overall8%

“Low Quality”

Material Quality4%

“not the best material-”

Thickness3%

“Thin material”

Advertised Vs Actual Product3%

“Very deceiving”

Color3%

“Color not as described”

Sleeve Fit2%

“Sleeves too long”

Strength2%

“It feels a bit fragile”

Length2%

“Shorter than I realized”

Durability2%

“didnt hold up well”

Top return reasons

Size-Overall43%

Color7%

Length7%

Material Quality7%

Thin5%

Sleeve Fit5%