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45

Lace Boyshorts

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 16Growth 19Conversion 7Competition 83Returns 27Price range 87Avg price 95Brand share 49Review moat 45Quality gap 76

Avg price

Incredible$35.42

avg listing price — sweet spot $15–$100

Price range

Great$7.13–$82.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,016.64

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Market size

Bad$64K

$64K/yr · 310K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Is lace boyshorts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lace boyshorts is a $64K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

lace boyshorts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$53K–$71K
units × avg price
Conversion rate
0.6%
Avg BSR
#605
Page quality
0%
Prime
98%
Sponsored
75%
Out of stock
4.3%
Avg brand age
38 months
Avg seller age
155 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

35

Top-5 brand share

76%

Top 20: 95%

Top-5 click share

32%

Top 20: 66%

Open market

20%

  • NEGATIVE38%
  • ALL OF SHE13%
  • READY TO LOVE10%
  • SOULVOR9%
  • FINETOO5%
  • Take Talk4%

lace boyshorts demand & seasonality

Weekly Amazon search volume, last 21 weeks — -11.9% search growth over the last 90 days.
8K6KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top lace boyshorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • negative underwear141K/yr
  • lace boyshorts45K/yr
  • lace boy shorts20K/yr
  • negative bra19K/yr
  • sexy boy shorts23K/yr
  • lace booty shorts15K/yr
  • lace boxers for women11K/yr
  • negative underwear bra8K/yr
  • lace boy shorts for women6K/yr
  • lace boyshort5K/yr
All search terms

Top lace boyshorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about lace boyshorts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall29%

“Comfortable to wear”

Size-Overall19%

“fit as expected”

Quality-Overall9%

“Excellent product”

Soft Feel7%

“soft material”

Material Quality4%

“Good material”

Value For Money4%

“Definitely worth the price”

Color3%

“Cute colors”

Shape/Style3%

“I like the style”

Breathability2%

“it is breathable”

Stretchability/Expandability/Elasticity2%

“it has the fabric as stretch”

What buyers complain about

Size-Overall22%

“TOO BIG”

Comfort-Overall10%

“Very uncomfortable and Scratchy”

Quality-Overall6%

“Not made well”

Stretchability/Expandability/Elasticity5%

“Not stretch”

Durability3%

“It completely tore”

Material Quality3%

“not comfy material”

Stitch/Finish/Polish3%

“The seams are digging in my skin so bad”

Strap/String Quality2%

“I wasnt a fan of how thick the back strap is”

Advertised Vs Actual Product2%

“FALSE ADVERTISING”

Strength1%

“flimsy”

Top return reasons

Size-Overall53%
Chest Fit13%
Material Quality6%
Waist Fit5%
Comfort-Overall3%
Advertised Vs Actual Product3%
Shape/Style2%
Color2%
Length1%
Width1%

Common lace boyshorts questions

Is lace boyshorts profitable to sell on Amazon United States?
The niche generates $64K/yr across 64 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (45/100).
How competitive is the lace boyshorts niche?
28 brands and 35 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in lace boyshorts?
Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 4.9%.
What does it cost to enter the lace boyshorts niche?
Listings span $7.13–$82.31; the average listing price is $35.42 (sweet spot $15–$100). The average incumbent carries 2,017 reviews — the moat a new listing must climb.