Is labubu lock profitable to sell on Amazon United States?

The niche generates $11K/yr across 29 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (38/100).

How competitive is the labubu lock niche?

18 brands and 32 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in labubu lock?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.

What does it cost to enter the labubu lock niche?

Listings span $4.05–$13.56; the average listing price is $7.48 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.

Labubu Lock

Skip it

Prices mostly outside the sweet spot ($4.05–$13.56) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good938.62

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.48

avg listing price — sweet spot $15–$100

Market size

Bad$11K

$11K/yr · 79K searches

Price range

Bad$4.05–$13.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is labubu lock profitable on Amazon?

According to Flapen's Amazon United States niche tracking, labubu lock is a $11K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 38/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

labubu lock market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $19K–$22K; units × avg price
Conversion rate: 1.8%
Avg BSR: #2,246
Page quality: 0%
Prime: 97%
Sponsored: 90%
Out of stock: 16.6%
Avg brand age: 31 months
Avg seller age: 170 days

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

28%

CMVFYL28%
Styquenzer10%
CooBigo10%
Muitcdo9%
PEASUG9%
Jamo Homzi7%

labubu lock demand & seasonality

Weekly Amazon search volume, last 44 weeks — -6.7% search growth over the last 90 days.

Open Trend

Top labubu lock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

screw lock keychain15K/yr +50.3%2.3% conv.
keychain lock14K/yr -1.0%1.2% conv.
lock keychain5K/yr -15.2%0.9% conv.
labubu lock21K/yr -60.7%3.2% conv.
labubu lock keychain6K/yr -49.4%1.0% conv.
labubu clip lock4K/yr -67.2%2.4% conv.
labubu keychain lock3K/yr -56.2%1.7% conv.
labubu anti theft4K/yr -39.4%2.3% conv.
labubu ring lock3K/yr -75.8%5.0% conv.
lock for labubu1K/yr -8.7%0.0% conv.

All search terms

Top labubu lock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys

CMVFYL$7.764.6★827 rev

PEASUG 32 Pack 6 Inch Wire Keychain Cable 2mm Thick Cable Stainless Steel Key Ring Luggage Tags Loops for Keyrings Key Tags Luggage Tags Kitchen Utensils-Assorted Colors

PEASUG$6.034.7★215 rev

CooBigo 16 Pack Stainless Steel Loops 2mm Coated Wire Keychain Cable Large Keyrings 6 inch Key Chain for Luggage Tags Key Tags Keyrings Kitchen Utensils Duster-Assorted Colors

CooBigo$5.524.6★1,867 rev

Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)

Muitcdo$10.134.8★211 rev

4 Pcs Brass Screw Lock Keychain Durable Brass Screw Lock Clip Key Chain Ring Durable Simple Brasss Keychain Holder Brasss Key Ring Simple Style Car keychains for Men Women Christmas Gifts Gold

Styquenzer$6.874.7★92 rev

Newest

by launch date

taskforge Gold Brass Screw Lock Key Rings Carabiner Keychain Organizer 1.0*2.4/2Pcs

taskforge$7.580 rev

2mo ago

Tiezzi 6 Pack Gold Carabiner Key Ring Clip Premium Brass Screw Locking Keychain Holder for Backpacks Cute Bag Charms for Handbags & Purses Durable Key Chain Hooks Accessories for Women & Men

Tiezzi$9.5159 rev

6mo ago

CooBigo 3 Pack Gold Brass Key Ring Screw Lock Key Organizer with 6 Keyrings Carabiner Keychain Clip for Car Keys Purse Bag Charms Luggage Tags Accessories

CooBigo$6.2615 rev

9mo ago

Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (8 Pack)

Muitcdo$11.4868 rev

10mo ago

Simgoing 5 Pcs Multicolor Doll Keychain Protectors to Secure 17 cm Dolls 33mm Key Ring Protector Keep Plush Pendant from Loss & Theft on Bag Colorful Ring Lock Doll Accessories

Simgoing$7.629 rev

11mo ago

What reviews say buyers love and hate about labubu lock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Advertised Vs Actual Product10%

“As Advertised”

Strength10%

“Solid construction and easy to use”

Ease Of Use9%

“Easy to use”

Durability8%

“They very well made and holds strong”

Size-Overall7%

“it was the perfect size for my needs”

Value For Money5%

“Great value”

Locking Mechanism5%

“locks good”

Chain/Key Quality5%

“Great gold color, fit perfectly and hold my chains with no issues”

Color4%

“its a brilliant gold color”

What buyers complain about

Size-Overall28%

“Very small in diameter”

Durability7%

“given how every single one of them broke in my experience”

Quality-Overall7%

“Cheap”

Locking Mechanism6%

“My toddlers cant twist them to open them”

Ease Of Use6%

“A little hard to use if you have big fingers”

Flexibility4%

“They have a relatively small opening that's not flexible so hooking something large like a water bottle top isn't possible”

Thickness3%

“It was thick”

Value For Money3%

“Bad value for money”

Mechanism Issues3%

“Will not stay clasped”

Advertised Vs Actual Product3%

“Very misleading”

Top return reasons

Size-Overall58%

Value For Money6%

Advertised Vs Actual Product6%

Color4%

Functionality-Overall3%

Length3%

Defective Material/Parts2%

Quality-Overall2%

Strength1%

Width1%

Common labubu lock questions

Is labubu lock profitable to sell on Amazon United States?: The niche generates $11K/yr across 29 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (38/100).
How competitive is the labubu lock niche?: 18 brands and 32 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in labubu lock?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
What does it cost to enter the labubu lock niche?: Listings span $4.05–$13.56; the average listing price is $7.48 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.