Is labubu keychain profitable to sell on Amazon United States?

The niche generates $167K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -55.5%. Flapen's verdict: Skip it (27/100).

How competitive is the labubu keychain niche?

6 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in labubu keychain?

Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 4.5%.

When does demand for labubu keychain peak?

Demand peaks in Jun–Jul–Aug–Sep–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the labubu keychain niche?

Listings span $5.86–$32.99; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.

Labubu Keychain

Skip it

Soft demand (-55.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$15.99

avg listing price — sweet spot $15–$100

Price range

Good$5.86–$32.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good932.55

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$167K

$167K/yr · 750K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-55.5%

90-day search growth — must beat 0% to launch

Is labubu keychain profitable on Amazon?

According to Flapen's Amazon United States niche tracking, labubu keychain is a $167K/yr Amazon United States market (750K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug–Sep–Dec. Verdict: Skip it — 27/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

labubu keychain market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $128K–$160K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,524
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.7%
Avg brand age: 19 months
Avg seller age: 154 days

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

POP MART68%
Unpafcxddyig14%
BONICI8%
LAEKOU5%
Ecally3%
Generic2%

labubu keychain demand & seasonality

Weekly Amazon search volume, last 79 weeks — -55.5% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top labubu keychain products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$17.064.3★87 rev

POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box

POP MART$23.834.6★1,913 rev

Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow

Unpafcxddyig$10.034.5★427 rev

POP MART THE Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box LABUBU Doll Blind Box Figures Plush Keychain Bag Charms Random Design Collectible Toys Home Decor Single Box

POP MART$32.994.8★3,242 rev

BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys

BONICI$10.984.8★639 rev

Newest

by launch date

Cute Keychain for Women Men Anime Kawaii Keychain Cartoon Backpack Key Chain Accessories Car Bag Purse Charms

Generic$7.0912 rev

8mo ago

POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box

POP MART$17.0687 rev

10mo ago

POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box

POP MART$23.831,913 rev

11mo ago

POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box

POP MART$20.3454 rev

11mo ago

POP MART THE Monster Pin for Love Series (N-Z) Mini Labubu Doll Blind Box Mytery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box

POP MART$23.861,913 rev

1y ago

What reviews say buyers love and hate about labubu keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Very well made”

Soft Feel14%

“Very fluffy and soft”

Advertised Vs Actual Product13%

“As pictured”

Gifting Purpose9%

“Beautiful gift”

Value For Money9%

“Great value”

Color8%

“Color was pretty”

Size-Overall7%

“Perfect size”

Fun/Entertainment Experience4%

“Lovely toy”

Collectibles3%

“Super cute collectible”

Chain/Key Quality2%

“Key chain charm”

What buyers complain about

Size-Overall25%

“Tiny little dude”

Value For Money15%

“A little pricey”

Color13%

“Not sure which color was received”

Quality-Overall8%

“Poorly made no quality control”

Durability8%

“Breaks Easily”

Product Condition5%

“When I purchased it said no where that I was getting a used one”

Strength2%

“not sturdy”

Stitch/Finish/Polish2%

“The stitching quality isnt amazing”

Advertised Vs Actual Product2%

“description was way off says it was the size of a cell phone”

Smell1%

“the boss in the back smell like cigarettes everything was good set for the pack it's the whole box smell like cigarettes like I said”

Top return reasons

Size-Overall29%

Value For Money17%

Advertised Vs Actual Product15%

Color14%

Product Condition5%

Defective Material/Parts4%

Quality-Overall3%

Gifting Purpose2%

Stitch/Finish/Polish1%

Shape/Style1%

Common labubu keychain questions

Is labubu keychain profitable to sell on Amazon United States?: The niche generates $167K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -55.5%. Flapen's verdict: Skip it (27/100).
How competitive is the labubu keychain niche?: 6 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in labubu keychain?: Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 4.5%.
When does demand for labubu keychain peak?: Demand peaks in Jun–Jul–Aug–Sep–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the labubu keychain niche?: Listings span $5.86–$32.99; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.