Is labradorite necklace profitable to sell on Amazon United States?

The niche generates $51K/yr across 41 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the labradorite necklace niche?

33 brands and 35 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in labradorite necklace?

Top complaints mined from reviews: Advertised Vs Actual Product, Color, Size-Overall. The return rate is 3.2%.

When does demand for labradorite necklace peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the labradorite necklace niche?

Listings span $6.72–$116.80; the average listing price is $22.32 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.

Labradorite Necklace

Worth a look

Shows a sweet-spot price point ($22.32 avg), but a small market ($51K/yr) keeps it on the watch list.

Avg price

Great$22.32

avg listing price — sweet spot $15–$100

Review moat

Great268.22

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Price range

Great$6.72–$116.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$51K

$51K/yr · 146K searches

Signals No Dominant Brand

Is labradorite necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, labradorite necklace is a $51K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

labradorite necklace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $45K–$56K; units × avg price
Conversion rate: 1.6%
Avg BSR: #23,090
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 7.3%
Avg brand age: 40 months
Avg seller age: 188 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 falling

Sellers

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

42%

Top 20: 80%

Open market

43%

COAI17%
RJINGSHI11%
LPBeads9%
EZhandcraft7%
YAFEINI7%
HPQQ5%

labradorite necklace demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top labradorite necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

labradorite necklace83K/yr +18.1%0.9% conv.
labradorite jewelry32K/yr +1.0%0.4% conv.
labradorite pendant23K/yr +16.5%0.7% conv.
labradorite necklace for women7K/yr +10.0%1.1% conv.

All search terms

Top labradorite necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COAI 14K Gold Plated 925 Sterling Silver Necklace for Women Labradorite Crystal Necklace for Women

COAI$29.224.8★80 rev

1PCS Natural Labradorite Crystal Heart Shape Pendant Necklace Healing Crystal Moonstone Polished Stone Pendant With Hand-Woven Rope For Unisex

RJINGSHI$12.454.0★180 rev

Handmade Natural Labradorite Pendant Necklace Freeform Labradorite Crystal Gemstone Jewelry Large Statement Stone Necklace with Bezel Setting for Women Unique Birthstone Gift (Medium 1.7-2 Inch)

EZhandcraft$12.174.6★12 rev

LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Labradorite Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$7.804.5★1,591 rev

YAFEINI Sterling Silver Labradorite Tree of Life Teardrop Pendant Necklace

YAFEINI$49.964.6★1,248 rev

Newest

by launch date

FANASY Natural Raw Crystal Necklace for Women Irregular Stone Necklaces Spiritual Gemstone Pendant with Adjustable Rope (Labradorite)

FANASY$7.865 rev

4mo ago

SAMYA 18K Gold Plated Labradorite Necklace for Women Elegant Minimalist Charm 16+2

SAMYA$19.361 rev

5mo ago

weryerker Natural Gemstone Labradorite Pendant Necklace Healing Crystal Stone Pendant with Hand-Woven Rope Adjustable for Women Men (1PC Labradorite)

weryerker$8.7428 rev

10mo ago

LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Labradorite Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$7.801,591 rev

1y ago

HPQQ Labradorite Necklace Women Sterling Silver Labradorite Stone Jewelry

HPQQ$57.67104 rev

1y ago

What reviews say buyers love and hate about labradorite necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“Super pretty”

Quality-Overall16%

“Beautiful piece”

Value For Money8%

“great value for the money”

Precious Gemstone7%

“Absolutely stunning and good quality stone”

Brightness/Shine/Glow6%

“Real, substantial, some sparkle”

Advertised Vs Actual Product6%

“BETTER THAN EXPECTED”

Chain/Key Quality4%

“Chain is holding up well”

Size-Overall4%

“Good size”

Embellishment/Embroidery Quality4%

“This is a beautiful labradorite pendant”

Durability3%

“The durability is top tier from the rugged cut of the stone to the sturdy wrapping around the top that keeps it in place”

What buyers complain about

Advertised Vs Actual Product16%

“Doesn't look like picture”

Color16%

“Color not as pictured”

Size-Overall15%

“Length too short”

Quality-Overall13%

“Not at all near the quality of the stone shown”

Durability8%

“I thought these were great bracelets until 1 broke within the first week”

Precious Gemstone7%

“I was VERY disappointed in this stone necklace when it arrived”

Material Quality4%

“this feels like its made out of plastic”

Value For Money2%

“what I got id barely pay 25$ for”

Metal Quality2%

“Metal parts arent made well”

Strength1%

“Chipped and dented”

Top return reasons

Color25%

Advertised Vs Actual Product20%

Size-Overall19%

Metal Authenticity7%

Quality-Overall4%

Defective Material/Parts3%

Precious Gemstone3%

Wrist Fit2%

Shape/Style2%

Weight Heavy2%

Common labradorite necklace questions

Is labradorite necklace profitable to sell on Amazon United States?: The niche generates $51K/yr across 41 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the labradorite necklace niche?: 33 brands and 35 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in labradorite necklace?: Top complaints mined from reviews: Advertised Vs Actual Product, Color, Size-Overall. The return rate is 3.2%.
When does demand for labradorite necklace peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the labradorite necklace niche?: Listings span $6.72–$116.80; the average listing price is $22.32 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.