Labor and Delivery Gown
MaybeProducts sell for $25.14 on average, inside the sweet spot. But buyers convert on only 0.7% of searches, so Labor and Delivery Gown is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 4550
- Market size
- $889K/yr5.0M searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 21%top-5 click share · 21 brands · 26 sellers
Flapen Score
Labor and Delivery Gown against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Labor and Delivery Gown is stronger. Inside it, weaker.
Market
The Labor and Delivery Gown market on Amazon at a glance
Shoppers on Amazon United States searched for Labor and Delivery Gown 5.0M times last year and spent an estimated $889K. The top 5 brands take 85% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $889K a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $889Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- labor and delivery gown1.2M searches a year
02 · Price
A sale here is worth $25.14.
Listings sell for $25.14 on average, from $7.52 to $45.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $25.14 that is $6K to $13K a year per listing.
- Average price
- $25.14inside the $15 to $100 sweet spot
- Price range
- $7.52–$45.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #5,171 within Shops. It carries 1,784 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 3.3%
- Average rank
- #5,171in Shops
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,784per listing
- Listings tracked
- 102
04 · Newcomers
4 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Labor and Delivery Gown products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ekouaer Labor and Delivery Gown 3 in 1 Nursing/Hospital/Breastfeeding/Maternity Flying Short Sleeve Nightgown with Button Black M
- Price
- $25.10
- Rating
- 4.9/5
- Reviews
- 89
- Age
- 6mo ago

PATPAT Maternity Labor Delivery Gown Women Hospital Gown DarkHeatherGray L
- Price
- $23.91
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

Ekouaer Womens Nursing Robe Maternity Robes Set Labor Nursing Nightgowns for Hospital Postpartum Nightgown Mauve M
- Price
- $36.54
- Rating
- 4.7/5
- Reviews
- 1,040
- Age
- 2y ago

Ekouaer 3 in 1 Labor/Delivery/Hospital Gown 2 Pack Maternity Dress Nursing Nightgown Sleepwear for Breastfeeding Black/Celadon Green Large
- Price
- $35.35
- Rating
- 4.6/5
- Reviews
- 514
- Age
- 2y ago

Ekouaer Labor and Delivery Gown for Hospital Short Sleeve Maternity Nursing Nightgown with Button Pregnancy Clothes Black L
- Price
- $28.80
- Rating
- 4.6/5
- Reviews
- 513
- Age
- 1y ago
Trending
estimated 90-day click momentum
PATPAT Maternity Labor Delivery Gown Womens Hospital Gown Light Pink L
- Price
- $29.21
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

NY Threads Labor and Delivery Gown 3 in 1 Maternity Dress for Women Hospital Gown for Post Partum Nursing Nightgown for Breastfeeding Medium Black
- Price
- $8.37
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 11mo ago

PATPAT Maternity Labor Delivery Gown Women Hospital Gown DarkHeatherGray L
- Price
- $23.91
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Blue Large
- Price
- $13.70
- Rating
- 4.7/5
- Reviews
- 1,066
- Age
- 1y ago

Ekouaer Cotton Labor and Delivery Gown for Hospital 3 in 1 Nursing Nightgown for Breastfeeding Short Sleeve Maternity Dress Black M
- Price
- $23.20
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 3mo ago
Newest
by launch date
Ekouaer Cotton Labor and Delivery Gown for Hospital 3 in 1 Nursing Nightgown for Breastfeeding Short Sleeve Maternity Dress Black M
- Price
- $23.20
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 3mo ago

PATPAT Maternity Labor Delivery Gown Women Hospital Gown DarkHeatherGray L
- Price
- $23.91
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

PATPAT Maternity Labor Delivery Gown Womens Hospital Gown Light Pink L
- Price
- $29.21
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

Ekouaer Women 3 in 1 Labor and Delivery Gown Split Front Flap Maternity Hospital Dress Nursing Nightgown for Breastfeeding Black M
- Price
- $13.28
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 6mo ago

SUNNYBUY 2 PCS Maternity Set Labor Delivery Gown Matching Nursing Dress Hospital Birth&Breastfeeding Outfits for Postpartum Burgundy L
- Price
- $40.13
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
26
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
21%
Top 20: 54%
Open market
12%
- Ekouaer60%
- Utopia Care10%
- PATPAT8%
- Kindred Bravely5%
- NY Threads3%
- SUNNYBUY3%
- Open — no brand owns it (15 brands, 12%)
Demand
Labor and Delivery Gown search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Labor and Delivery Gown search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- labor and delivery gown1.2M/yr
- hospital gowns for women labor delivery571K/yr
- labor gown341K/yr
- hospital gown336K/yr
- birthing gown291K/yr
- hospital gowns for women408K/yr
- delivery gown for hospital maternity197K/yr
- nursing nightgown193K/yr
- labor gowns for hospital delivery154K/yr
- nursing gown187K/yr
Reviews and returns
What reviews say buyers love and hate about Labor and Delivery Gown
We read the reviews and the return reasons for every product selling here.
“Tight on the chest”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Labor and Delivery Gown questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









