Lab Coat

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $873K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-44.8%

Conversion, latest week

2.7%

Market size, estimated

$873Ka year

Peak month

September3.7× the quietest month

Top search term

lab coat774K searches a year

Listings sell for $15.77 on average, from $10.65 to $28.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $15.77 that is $32K to $39K a year per listing.

Average price

$15.77inside the $15 to $100 sweet spot

Price range

$10.65–$28.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$32K–$39K

Returns

8.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Shops. It carries 2,353 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#84in Shops

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,353per listing

Listings tracked

26

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months