La Kings
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.95avg listing price — sweet spot $15–$100
Price range
Great$11.37–$49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great296.47avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 163K searches
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Is la kings profitable on Amazon?
According to Flapen's Amazon United States niche tracking, la kings is a $28K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
la kings market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $65K–$78K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #3,534
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 82%
- Out of stock
- 13.6%
- Avg brand age
- 54 months
- Avg seller age
- 171 days
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
20
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
43%
Top 20: 83%
Open market
9%
- AMERICAN NEEDLE61%
- ZHATS18%
- Calhoun6%
- Rico Industries2%
- 472%
- Northwest2%
- Open — no brand owns it (9 brands, 9%)
la kings demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.5×
Top la kings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- la kings58K/yr
- la kings hat29K/yr
- los angeles kings27K/yr
- la kings merch26K/yr
- los angeles kings hat10K/yr
- kings hat8K/yr
- kings hockey6K/yr
Top la kings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE LA Kings Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Black (23020A-LAK-CRBK)
AMERICAN NEEDLE$39.864.7★100 rev
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)
AMERICAN NEEDLE$25.744.7★727 rev
AMERICAN NEEDLE Los Angeles Kings Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-LAK-IBLK)
AMERICAN NEEDLE$23.454.7★113 rev
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-LAK-BLK)
AMERICAN NEEDLE$28.925.0★10 rev
AMERICAN NEEDLE Outfield Officially Licensed NHL Team Snapback Hat Los Angeles Kings Black/Gray (41722A-LAK)
AMERICAN NEEDLE$25.174.5★143 rev
Newest
by launch date
Mitchell & Ness Los Angeles Kings NHL Evergreen Cream Black Snapback Hat Cap
Mitchell & Ness$36.582 rev
Northwest Officially Licensed Los Angeles Kings NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves
Northwest$27.44258 rev
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)
AMERICAN NEEDLE$25.74727 rev
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-LAK-BLK)
AMERICAN NEEDLE$28.9210 rev
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-LAK-BLK)
AMERICAN NEEDLE$26.6549 rev
Trending
90-day click momentum
Calhoun NHL Mens Short Sleeve Rash Guard Wicking T-Shirt (Small La Kings)
Calhoun$15.034.6★
Calhoun NHL Surf & Skate Mens Ice Dyed Short Sleeve Crewneck T-Shirt (LA Kings Small)
Calhoun$14.444.0★
AMERICAN NEEDLE Unisex Los Angeles Kings Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-LAK-BLK)
AMERICAN NEEDLE$25.744.7★
AMERICAN NEEDLE United Slouch NHL Team Casual Dad Hat Los Angeles Kings Ivory/Black (43572A-LAK)
AMERICAN NEEDLE$35.484.6★
47 Mens Cap with a Visor Black One Size
47$38.224.5★
What reviews say buyers love and hate about la kings
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Directly as advertised”
“Great hat great value”
“get a good cap”
“Love the design”
What buyers complain about
“Sticker Sheets not Individual Stickers”
“Awkward fit”
“Not the highest quality and comfort,”
Top return reasons
Common la kings questions
- Is la kings profitable to sell on Amazon United States?
- The niche generates $28K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the la kings niche?
- 15 brands and 20 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in la kings?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Comfort-Overall. The return rate is 4.5%.
- When does demand for la kings peak?
- Demand peaks in Nov–Dec; the busiest month runs 12.5× the quietest.
- What does it cost to enter the la kings niche?
- Listings span $11.37–$49.98; the average listing price is $25.95 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.