La Hat

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

0.9%

Market size, estimated

$415Ka year

Peak month

November3.1× the quietest month

Top search term

la hat321K searches a year

Listings sell for $27.35 on average, from $10.92 to $38.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $27.35 that is $3K to $7K a year per listing.

Average price

$27.35inside the $15 to $100 sweet spot

Price range

$10.92–$38.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

4.7%of orders · Amazon United States median 2.1%

51% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #3,317 within Baseball Caps. It carries 3,798 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

99%

Out of stock, average day

2.7%

Average rank

#3,317in Baseball Caps

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,798per listing

Listings tracked

82

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months