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Kylo Ren Helmet

Fail

The top 5 products take 100% of clicks, so Kylo Ren Helmet is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$11K/yr115K searches / yr
90-day growth
+37.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Kylo Ren Helmet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kylo Ren Helmet is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kylo Ren Helmet market on Amazon at a glance

Shoppers on Amazon United States searched for Kylo Ren Helmet 115K times last year and spent an estimated $11K. All 4 brands take every click. Demand peaks in Jun–Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+37.9%
Conversion, latest week
0.2%
Market size, estimated
$11Ka year
Peak month
October5.1× the quietest month
Top search term
kylo ren helmet63K searches a year

02 · Price

A sale here is worth $56.61.

Listings sell for $56.61 on average, from $13.32 to $149.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $56.61 that is $0 to $6K a year per listing.

Average price
$56.61inside the $15 to $100 sweet spot
Price range
$13.32–$149.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
10.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,820 within Robes, Capes & Jackets. It carries 183 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#1,820in Robes, Capes & Jackets
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
183per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kylo Ren Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 237%
  • Brand 37%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Kylo Ren Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct · busiest ÷ quietest = 5.1×

Search terms

Top Kylo Ren Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kylo ren helmet63K/yr
  • kylo ren mask40K/yr
  • kylo ren helmet black series4K/yr
  • mask kylo ren4K/yr
  • star wars kylo ren helmet3K/yr

Reviews and returns

What reviews say buyers love and hate about Kylo Ren Helmet

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Warmth”
10.0%of orders come back
“If youre looking to stay warm this is probably not what youre looking for”
A buyer, on “Warmth”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Kylo Ren Helmet questions

Answered from the same tracked data.