Kuromi Pajamas

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

307K

Growth, 90 days vs prior 90

-32.1%

Conversion, latest week

1.0%

Market size, estimated

$77Ka year

Peak month

December8.7× the quietest month

Top search term

kuromi blanket146K searches a year

Listings sell for $25.98 on average, from $12.92 to $96.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $25.98 that is $0 to $3K a year per listing.

Average price

$25.98inside the $15 to $100 sweet spot

Price range

$12.92–$96.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #9,880 within Sleep & Lounge. It carries 590 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

86%

Out of stock, average day

7.4%

Average rank

#9,880in Sleep & Lounge

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

590per listing

Listings tracked

80

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months