Kuromi Pajamas
Skip itSoft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.98avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$12.92–$96.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good589.93avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 307K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Is kuromi pajamas profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kuromi pajamas is a $77K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kuromi pajamas market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $130K–$156K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #9,880
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 81%
- Out of stock
- 7.4%
- Avg brand age
- 31 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
49
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
22%
Top 20: 53%
Open market
16%
- Get Trend24%
- Bioworld22%
- Hello Kitty18%
- Northwest12%
- WANHONGYUE6%
- Franco4%
- Open — no brand owns it (15 brands, 16%)
kuromi pajamas demand & seasonality
Weekly Amazon search volume, last 82 weeks — -32.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 8.7×
Top kuromi pajamas search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kuromi blanket146K/yr
- kuromi pajamas63K/yr
- kuromi pjs19K/yr
- kuromi pajama pants11K/yr
- kuromi pajamas for girls11K/yr
- kuromi throw blanket9K/yr
- kuromi pajamas women8K/yr
- kuromi pants7K/yr
- kuromi pj pants6K/yr
- kuromi pjs for girls6K/yr
Top kuromi pajamas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kuromi & Friends Soft Silky Fleece Throw 40x50 Kids Blanket Neon Kuromi
Northwest$16.624.3★344 rev
Get Trend Kuromi Sanrio Girls Pajama Set 2 Piece Button Down Shirt & Pj Shorts Soft Summer Nightwear Loungewear Gifts (9-10 Years Purple Kuromi)
Get Trend$21.964.7★58 rev
Kuromi Plush Womens Pajama Pant-XL
Bioworld$22.484.4★105 rev
Get Trend Hello Kitty Sanrio Waffle Blanket for Girls Teens Women 51 x 59 in Kuromi Throw Blanket Throw for Bed Room Decor Kawaii Gifts for Her (Grey Kuromi)
Get Trend$32.124.6★210 rev
Get Trend Kuromi Sanrio Womens Pajama Sets 2 Piece Button Up Shirt & PJ Shorts Teens Soft Kawaii Lounge Sets Gifts (2XL Purple Kuromi)
Get Trend$22.974.6★64 rev
Newest
by launch dateGet Trend Kuromi Sanrio Girls Pajama Set 2 Piece Button Down Shirt & Pj Shorts Soft Summer Nightwear Loungewear Gifts (9-10 Years Purple Kuromi)
Get Trend$21.9658 rev
Get Trend Kuromi Sanrio Womens Pajama Sets 2 Piece Button Up Shirt & PJ Shorts Teens Soft Kawaii Lounge Sets Gifts (2XL Purple Kuromi)
Get Trend$22.9764 rev
Get Trend Kuromi Sanrio Womens Pajama Sets 2 Piece Button Up Shirt & PJ Shorts Teens Soft Kawaii Lounge Sets Gifts (XL Purple Kuromi)
Get Trend$22.8264 rev
Get Trend Kuromi Sanrio Womens Pajama Sets 2 Piece Button Up Shirt & PJ Shorts Teens Soft Kawaii Lounge Sets Gifts (S Purple Kuromi)
Get Trend$22.9464 rev
Get Trend Kuromi Sanrio Womens Pajama Sets 2 Piece Button Up Shirt & PJ Shorts Teens Soft Kawaii Lounge Sets Gifts (L Purple Kuromi)
Get Trend$22.5864 rev
Trending
90-day click momentumGet Trend Kuromi Sanrio Womens Pajama Sets 2 Piece Button Up Shirt & PJ Shorts Teens Soft Kawaii Lounge Sets Gifts (XL Purple Kuromi)
Get Trend$22.824.6★
Get Trend Kuromi Sanrio Womens Pajama Sets 2 Piece Button Up Shirt & PJ Shorts Teens Soft Kawaii Lounge Sets Gifts (2XL Purple Kuromi)
Get Trend$22.974.6★
Cartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Kuro)
DIOSN$18.044.6★
Get Trend Kuromi Sanrio Girls Pajama Set 2 Piece Button Down Shirt & Pj Shorts Soft Summer Nightwear Loungewear Gifts (11-12 Years Purple Kuromi)
Get Trend$21.224.7★
Get Trend Kuromi Sanrio Womens Pajama Sets 2 Piece Button Up Shirt & PJ Shorts Teens Soft Kawaii Lounge Sets Gifts (M Purple Kuromi)
Get Trend$23.104.6★
What reviews say buyers love and hate about kuromi pajamas
What buyers praise and complain about, mined from review topics.What buyers love
“Xmas gift”
“they fit well”
“Its very fluffy and soft”
“Great quality”
“very comfy”
“Exactly as advertised”
“perfect for warmer nights”
“Nice made material”
“the design is exactly as pictured”
“The print is super cute and fresh”
What buyers complain about
“Extremely small”
“Thin and flimsy”
“the material is flimsy”
“Thin”
“Not worth it”
“Very rough not soft in any kind of way as stated”
“Cold”
“Price seems steep for the quality of the item”
“I'm not very happy with the quality of the fabric”
“Product not as shown”
Top return reasons
Common kuromi pajamas questions
- Is kuromi pajamas profitable to sell on Amazon United States?
- The niche generates $77K/yr across 80 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the kuromi pajamas niche?
- 21 brands and 49 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in kuromi pajamas?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 2.8%.
- When does demand for kuromi pajamas peak?
- Demand peaks in Dec; the busiest month runs 8.7× the quietest.
- What does it cost to enter the kuromi pajamas niche?
- Listings span $12.92–$96.65; the average listing price is $25.98 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.