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Kuromi Keychain

Fail

Shoppers spend an estimated $56K a year here, so Kuromi Keychain is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$56K/yr315K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
53%top-5 click share · 14 brands · 93 sellers

Flapen Score

Kuromi Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kuromi Keychain is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuromi Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Kuromi Keychain 315K times last year and spent an estimated $56K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
1.4%
Market size, estimated
$56Ka year
Peak month
August1.7× the quietest month
Top search term
kuromi keychain161K searches a year

02 · Price

A sale here is worth $12.81.

Listings sell for $12.81 on average, from $5.76 to $20.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.81 that is $0 to $1K a year per listing.

Average price
$12.81under the $15 to $100 sweet spot
Price range
$5.76–$20.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #12,833 within Keyrings, Keychains & Charms. It carries 297 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
90%
Out of stock, average day
10.6%
Average rank
#12,833in Keyrings, Keychains & Charms
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
297per listing
Listings tracked
30

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Kuromi Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

93

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 87%

Open market

16%

  • Brand 132%
  • Brand 219%
  • Brand 313%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (8 brands, 16%)

Demand

Kuromi Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Kuromi Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kuromi keychain161K/yr
  • my melody keychain77K/yr
  • kuromi plush keychain20K/yr
  • my melody plush keychain13K/yr
  • kuromi keychain plush14K/yr
  • sanrio keychain plush14K/yr
  • kuromi key chain9K/yr
  • my melody keychain plush7K/yr

Reviews and returns

What reviews say buyers love and hate about Kuromi Keychain

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Chain/Key Quality”
22%of negative reviews mention “Durability”
1.9%of orders come back
“Broke the first day”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kuromi Keychain questions

Answered from the same tracked data.