Kuromi Keychain
FailShoppers spend an estimated $56K a year here, so Kuromi Keychain is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $56K/yr315K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 93 sellers
Flapen Score
Kuromi Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kuromi Keychain is stronger. Inside it, weaker.
Market
The Kuromi Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Kuromi Keychain 315K times last year and spent an estimated $56K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $56Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- kuromi keychain161K searches a year
02 · Price
A sale here is worth $12.81.
Listings sell for $12.81 on average, from $5.76 to $20.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.81 that is $0 to $1K a year per listing.
- Average price
- $12.81under the $15 to $100 sweet spot
- Price range
- $5.76–$20.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #12,833 within Keyrings, Keychains & Charms. It carries 297 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 90%
- Out of stock, average day
- 10.6%
- Average rank
- #12,833in Keyrings, Keychains & Charms
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 297per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Kuromi Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sonix x Sanrio Character Keychain Case Compatible with Apple AirTag | Protective AirTag Cover Keychain | Kuromi
- Price
- $15.42
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 2y ago

Sonix x Sanrio Character Keychain Case Compatible with Apple AirTag | Protective AirTag Cover Keychain | My Melody
- Price
- $14.97
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 2y ago

priming water Cutie Plush Bag Clip For Animal Hello Kitty Friends Character Keychain Backpack Hanger 1PC 4.7in Kuromi Cutie
- Price
- $16.09
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3y ago

SANRIO 305898 Chromi Mini Mascot Holder
- Price
- $11.89
- Rating
- 4.7/5
- Reviews
- 2,086
- Age
- 3y ago

SANRIO My Melody Mini Mascot Holder 304981
- Price
- $12.19
- Rating
- 4.7/5
- Reviews
- 2,086
- Age
- 3y ago
Trending
estimated 90-day click momentum
Roffatide Anime Keychain Plush Stuffed Key Chain Cute Key Ring Perfect Birthday Gifts for Women Cartoon Key Chain for Female Male Grey
- Price
- $12.92
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 3mo ago

POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box
- Price
- $20.34
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 11mo ago

Sanrio 287342 Three-Dimensional Key Chain (Kimono) Chromi
- Price
- $17.66
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago

NICIFOAM Artificial Faux Rabbit Fur Keychain Fluffy Heart Plush Ball Pom Charm Key Chain Cute Car Key Decor Purse Handbag for Women Light Pink
- Price
- $5.87
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago

Sonix x Sanrio Character Keychain Case Compatible with Apple AirTag | Protective AirTag Cover Keychain | My Melody
- Price
- $14.97
- Rating
- 4.7/5
- Reviews
- 554
- Age
- 2y ago
Newest
by launch date
Roffatide Anime Keychain Plush Stuffed Key Chain Cute Key Ring Perfect Birthday Gifts for Women Cartoon Key Chain for Female Male Grey
- Price
- $12.92
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 3mo ago

Funko Pocket Pop Cartoon Animation: Sanrio - 20th Anniversary - Kuromi 110 Keychain
- Price
- $15.44
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box
- Price
- $20.34
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 11mo ago

Funko Pop! Keychain: Kuromi 20th Anniversary &My Melody 50th Anniversary - Kuromi - Hello Kitty Novelty Keyring - Collectable Mini Figure - Stocking Filler - Official Merchandise - Backpack Decor
- Price
- $10.65
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 11mo ago

Bioworld Kuromi Beaded Multi-Charm Keychain
- Price
- $7.53
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
93
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 87%
Open market
16%
- Sonix32%
- SANRIO19%
- priming water13%
- Rawan Fresh10%
- Funko5%
- Bioworld5%
- Open — no brand owns it (8 brands, 16%)
Demand
Kuromi Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Kuromi Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kuromi keychain161K/yr
- my melody keychain77K/yr
- kuromi plush keychain20K/yr
- my melody plush keychain13K/yr
- kuromi keychain plush14K/yr
- sanrio keychain plush14K/yr
- kuromi key chain9K/yr
- my melody keychain plush7K/yr
Reviews and returns
What reviews say buyers love and hate about Kuromi Keychain
We read the reviews and the return reasons for every product selling here.
“Broke the first day”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kuromi Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









