Is kuromi keychain profitable to sell on Amazon United States?

The niche generates $56K/yr across 30 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (38/100).

How competitive is the kuromi keychain niche?

14 brands and 93 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in kuromi keychain?

Top complaints mined from reviews: Durability, Ease Of Cleaning, Size-Overall. The return rate is 1.9%.

When does demand for kuromi keychain peak?

Demand peaks in Aug–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the kuromi keychain niche?

Listings span $5.76–$20.34; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.

Kuromi Keychain

Skip it

A small market ($56K/yr) — this niche doesn't clear our bar today.

Review moat

Great296.67

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Good$12.81

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.76–$20.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$56K

$56K/yr · 315K searches

Is kuromi keychain profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kuromi keychain is a $56K/yr Amazon United States market (315K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 38/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

kuromi keychain market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $77K–$102K; units × avg price
Conversion rate: 1.4%
Avg BSR: #12,833
Page quality: 0%
Prime: 90%
Sponsored: 67%
Out of stock: 10.6%
Avg brand age: 23 months
Avg seller age: 159 days

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 87%

Open market

16%

Sonix32%
SANRIO19%
priming water13%
Rawan Fresh10%
Funko5%
Bioworld5%
Open — no brand owns it (8 brands, 16%)

kuromi keychain demand & seasonality

Weekly Amazon search volume, last 82 weeks — -11.8% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top kuromi keychain search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kuromi keychain161K/yr -13.0%1.4% conv.
my melody keychain77K/yr -9.9%0.9% conv.
kuromi plush keychain20K/yr -4.7%0.8% conv.
my melody plush keychain13K/yr -13.2%1.0% conv.
kuromi keychain plush14K/yr +0.3%1.1% conv.
sanrio keychain plush14K/yr -33.4%0.3% conv.
kuromi key chain9K/yr -8.5%1.7% conv.
my melody keychain plush7K/yr +3.0%1.7% conv.

All search terms

Top kuromi keychain products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sonix x Sanrio Character Keychain Case Compatible with Apple AirTag | Protective AirTag Cover Keychain | Kuromi

Sonix$15.424.7★554 rev

Sonix x Sanrio Character Keychain Case Compatible with Apple AirTag | Protective AirTag Cover Keychain | My Melody

Sonix$14.974.7★554 rev

priming water Cutie Plush Bag Clip For Animal Hello Kitty Friends Character Keychain Backpack Hanger 1PC 4.7in Kuromi Cutie

priming water$16.094.7★25 rev

SANRIO 305898 Chromi Mini Mascot Holder

SANRIO$11.894.7★2,086 rev

SANRIO My Melody Mini Mascot Holder 304981

SANRIO$12.194.7★2,086 rev

Newest

by launch date

Roffatide Anime Keychain Plush Stuffed Key Chain Cute Key Ring Perfect Birthday Gifts for Women Cartoon Key Chain for Female Male Grey

Roffatide$12.9247 rev

3mo ago

Funko Pocket Pop Cartoon Animation: Sanrio - 20th Anniversary - Kuromi 110 Keychain

Funko$15.443 rev

6mo ago

POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box

POP MART$20.3454 rev

11mo ago

Funko Pop! Keychain: Kuromi 20th Anniversary &My Melody 50th Anniversary - Kuromi - Hello Kitty Novelty Keyring - Collectable Mini Figure - Stocking Filler - Official Merchandise - Backpack Decor

Funko$10.6597 rev

11mo ago

Bioworld Kuromi Beaded Multi-Charm Keychain

Bioworld$7.5318 rev

1y ago

What reviews say buyers love and hate about kuromi keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Chain/Key Quality16%

“Cute keychain”

Soft Feel13%

“Its so soft”

Size-Overall13%

“the fit is perfect”

Quality-Overall12%

“well made and its a nice little accessory to personalize everyday items”

Value For Money8%

“Decent price”

Gifting Purpose6%

“Cute gift for teens”

Color5%

“Pretty”

Durability5%

“it still looks brand new”

Advertised Vs Actual Product4%

“Very true to description”

Accessibility3%

“easy access on my purse”

What buyers complain about

Durability22%

“Broke the first day”

Ease Of Cleaning19%

“Gets dirty easily”

Size-Overall13%

“super tiny”

Chain/Key Quality6%

“Then the poof broke off leaving the rest of it on my keychain 2 weeks later”

Stitch/Finish/Polish6%

“some of the stitching did come apart fairly easily”

Color6%

“Only issue is that its dark gray and not black”

Quality-Overall6%

“Terrible quality, looks nothing like the photo advertised”

Handle Quality6%

“because of how packaged the handles were bent so I had hung them up for a few months”

Strength3%

“Not to strong”

Ease Of Use3%

“off for quick use”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product11%

Value For Money8%

Quality-Overall5%

Defective Material/Parts4%

Chain/Key Quality4%

Color3%

Product Condition3%

Stitch/Finish/Polish2%

Length2%

Common kuromi keychain questions

Is kuromi keychain profitable to sell on Amazon United States?: The niche generates $56K/yr across 30 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (38/100).
How competitive is the kuromi keychain niche?: 14 brands and 93 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in kuromi keychain?: Top complaints mined from reviews: Durability, Ease Of Cleaning, Size-Overall. The return rate is 1.9%.
When does demand for kuromi keychain peak?: Demand peaks in Aug–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the kuromi keychain niche?: Listings span $5.76–$20.34; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.