Is kuromi hat profitable to sell on Amazon United States?

The niche generates $10K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (37/100).

How competitive is the kuromi hat niche?

18 brands and 30 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in kuromi hat?

Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 3.7%.

When does demand for kuromi hat peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the kuromi hat niche?

Listings span $6.64–$59.20; the average listing price is $18.34 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.

Kuromi Hat

Skip it

A small market ($10K/yr) — this niche doesn't clear our bar today.

Review moat

Great268.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.34

avg listing price — sweet spot $15–$100

Price range

Great$6.64–$59.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

Market size

Bad$10K

$10K/yr · 51K searches

Is kuromi hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kuromi hat is a $10K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

kuromi hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $14K–$18K; units × avg price
Conversion rate: 1.1%
Avg BSR: #25,818
Page quality: 0%
Prime: 87%
Sponsored: 60%
Out of stock: 9.1%
Avg brand age: 30 months
Avg seller age: 141 days

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

19%

Bioworld36%
Roffatide12%
Brainy11%
GGOOB9%
Get Trend8%
DANMY6%

kuromi hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top kuromi hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kuromi hat34K/yr -16.6%0.9% conv.
kuromi beanie14K/yr -61.4%1.4% conv.
kuromi hat with moving ears3K/yr -28.2%0.8% conv.

All search terms

Top kuromi hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kuromi Purple Circle Black Cuffed Embroidered Logo Knitted Beanie

Bioworld$15.204.4★30 rev

Kawaii Beanie Knit Hat Fall Autumn Winter Outdoor Cap Warm for Women Girls Unisex Anime Cute Bunny Dog Cat Cartoon (US Age 8 Years 18 Years Blackuromi)

Brainy$14.124.8★27 rev

GGOOB Crochet Hats for Women Cat Beanie Vintage Beanies Fox Hat Grunge Accessories Slouchy (Black One Size)

GGOOB$9.424.4★2,949 rev

Get Trend Kuromi Girls Baseball Cap UV Protection Sunglasses & Soft Scrunchies Kawaii 3 Pc Set Adjustable Snapback 6-14Y (Purple Kuromi)

Get Trend$21.604.7★71 rev

Roffatide Anime Bunny Ear Moving Jumping Hat Fluffy Beanie Cap Soft Warm Winter Head Wear Cute Hats for Women Girls Black

Roffatide$18.644.6★90 rev

Newest

by launch date

Roffatide Anime Bunny Ear Moving Jumping Hat Fluffy Beanie Cap Soft Warm Winter Head Wear Cute Hats for Women Girls Black

Roffatide$18.6490 rev

5mo ago

Get Trend Kuromi Girls Baseball Cap UV Protection Sunglasses & Soft Scrunchies Kawaii 3 Pc Set Adjustable Snapback 6-14Y (Purple Kuromi)

Get Trend$21.6071 rev

6mo ago

Bioworld Kuromi Embroidered Character Face Black Unstructured Baseball Cap

Bioworld$16.062 rev

9mo ago

TYHOTULY Y2k Goth Beanie Hats for Women Winter Punk Emo Grunge Cat Ear Knitted Cap Gothic Streetwear Halloween Accessories (Black One Size)

TYHOTULY$16.2123 rev

11mo ago

Roffatide Anime Ear Moving Jumping Hat Fluffy Beanie Cap Soft Warm Winter Head Wear Cute Hats for Women Girls Beige

Roffatide$16.1390 rev

1y ago

What reviews say buyers love and hate about kuromi hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“GREAT quality”

Size-Overall18%

“The cap fits well”

Color7%

“I will be getting a few more colors”

Comfort-Overall6%

“its very comfy”

Warmth6%

“its warm”

Value For Money5%

“Great beanie for the price”

Shape/Style5%

“It made the outfit look complete”

Durability4%

“durability is excellent”

Gifting Purpose4%

“makes it an ideal gift”

Advertised Vs Actual Product4%

“exactly as described”

What buyers complain about

Size-Overall45%

“super small”

Material Quality7%

“The material is not what I thought its more for the warmer or spring than winter”

Advertised Vs Actual Product6%

“False advertising for delivery”

Stitch/Finish/Polish3%

“Some stitches were irregular”

Machine Wash Suitability2%

“Only thing I wasn't prepared for is that it frays if you machine cycle wash it”

Weight Heavy1%

“I was worried it would feel too heavy with all the accessories”

Quality-Overall1%

“Im giving it 4 stars because I wish the quality were a little more long-lasting”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product9%

Shape/Style6%

Value For Money4%

Material Quality3%

Length2%

Quality-Overall2%

Color2%

Functionality-Overall1%

Knot/Thread Quality1%

Common kuromi hat questions

Is kuromi hat profitable to sell on Amazon United States?: The niche generates $10K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (37/100).
How competitive is the kuromi hat niche?: 18 brands and 30 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in kuromi hat?: Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 3.7%.
When does demand for kuromi hat peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 6.1× the quietest.
What does it cost to enter the kuromi hat niche?: Listings span $6.64–$59.20; the average listing price is $18.34 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.