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Kuromi Backpack

Fail

Buyers convert on only 0.8% of searches, so Kuromi Backpack is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$150K/yr528K searches / yr
90-day growth
+28.4%search demand this quarter
Competition
45%top-5 click share · 18 brands · 47 sellers

Flapen Score

Kuromi Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kuromi Backpack is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuromi Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Kuromi Backpack 528K times last year and spent an estimated $150K. The top 5 brands take 76% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
528K
Growth, 90 days vs prior 90
+28.4%
Conversion, latest week
0.8%
Market size, estimated
$150Ka year
Peak month
August7.8× the quietest month
Top search term
kuromi backpack389K searches a year

02 · Price

A sale here is worth $33.86.

Listings sell for $33.86 on average, from $16.55 to $74.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.86 that is $3K to $8K a year per listing.

Average price
$33.86inside the $15 to $100 sweet spot
Price range
$16.55–$74.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #1,183 within Backpacks. It carries 1,292 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
78%
Out of stock, average day
14.4%
Average rank
#1,183in Backpacks
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,292per listing
Listings tracked
37

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Kuromi Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

47

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

18%

  • Brand 128%
  • Brand 224%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Kuromi Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 7.8×

Search terms

Top Kuromi Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kuromi backpack389K/yr
  • kuromi backpack for school24K/yr
  • kuromi backpack for girls30K/yr
  • kuromi bookbag9K/yr
  • kuromi school backpack9K/yr
  • mochila de kuromi10K/yr
  • mochila de kuromi para nias10K/yr
  • kuromi back pack5K/yr
  • mochila kuromi6K/yr
  • backpack kuromi for school4K/yr

Reviews and returns

What reviews say buyers love and hate about Kuromi Backpack

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
3.9%of orders come back
“WAY too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kuromi Backpack questions

Answered from the same tracked data.