Kunai

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

292K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

0.8%

Market size, estimated

$58Ka year

Peak month

December1.7× the quietest month

Top search term

kunai134K searches a year

Listings sell for $23.43 on average, from $7.90 to $78.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.43 that is $0 to $2K a year per listing.

Average price

$23.43inside the $15 to $100 sweet spot

Price range

$7.90–$78.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #3,656 within Props. It carries 362 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

90%

Out of stock, average day

1.6%

Average rank

#3,656in Props

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

362per listing

Listings tracked

39

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months