Skip to content

Kuiu

Fail

Buyers convert on only 0.3% of searches, so Kuiu is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$263K/yr886K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
24%top-5 click share · 15 brands · 43 sellers

Flapen Score

Kuiu against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kuiu is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuiu market on Amazon at a glance

Shoppers on Amazon United States searched for Kuiu 886K times last year and spent an estimated $263K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 886K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
886K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
0.3%
Market size, estimated
$263Ka year
Peak month
October6.7× the quietest month
Top search term
kuiu441K searches a year

02 · Price

A sale here is worth $102.39.

Listings sell for $102.39 on average, from $12.96 to $312.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $102.39 that is $0 to $10K a year per listing.

Average price
$102.39above the $15 to $100 sweet spot
Price range
$12.96–$312.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #3,136 within Shops. It carries 1,291 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#3,136in Shops
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,291per listing
Listings tracked
96

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kuiu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

43

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

24%

Top 20: 56%

Open market

6%

  • Brand 170%
  • Brand 215%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 6%)

Demand

Kuiu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Kuiu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kuiu441K/yr
  • kuiu pants88K/yr
  • kuiu hunting clothes for men127K/yr
  • kuiu hat36K/yr
  • kuiu shirt29K/yr
  • kuiu jacket39K/yr
  • kuiu attack pants9K/yr
  • kuiu pants mens8K/yr
  • kuiu hoodie19K/yr
  • kuiu shirts men7K/yr

Reviews and returns

What reviews say buyers love and hate about Kuiu

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kuiu questions

Answered from the same tracked data.