- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $263K/yr886K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 24%top-5 click share · 15 brands · 43 sellers
Flapen Score
Kuiu against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kuiu is stronger. Inside it, weaker.
Market
The Kuiu market on Amazon at a glance
Shoppers on Amazon United States searched for Kuiu 886K times last year and spent an estimated $263K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 886K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.
- Searches, last 12 months
- 886K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $263Ka year
- Peak month
- October6.7× the quietest month
- Top search term
- kuiu441K searches a year
02 · Price
A sale here is worth $102.39.
Listings sell for $102.39 on average, from $12.96 to $312.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $102.39 that is $0 to $10K a year per listing.
- Average price
- $102.39above the $15 to $100 sweet spot
- Price range
- $12.96–$312.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #3,136 within Shops. It carries 1,291 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #3,136in Shops
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,291per listing
- Listings tracked
- 96
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Kuiu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KUIU Switchback Pant - Water & Stain Resistant 2-Way Stretch Secure Thigh Pocket Reinforced Knife Feature Articulated Knees Durable & Versatile for Hiking and Everyday Wear Khaki
- Price
- $120.92
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 1y ago

KUIU Valo Block Logo T-Shirt - Mens Lightweight Cotton-Poly Blend Pre-Washed Soft Crew Neck Tee Charcoal
- Price
- $34.46
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 1y ago

KUIU Proximity LT Neck Gaiter Windproof Ultra-Quiet Fleece for Cold Weather Hunting Odor Resistant Breathable Adjustable Fit
- Price
- $38.47
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

KUIU Logo Sign T-Shirt for Men Lightweight Cotton Polyester Hunting Tee Soft Durable Standard Fit Crew Neck Military Green
- Price
- $34.31
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago

KUIU Gila LS Hoodie - Cooling Sun Protection Shirt for Hot Weather Hunting & Outdoor Activities UPF 50+ Quick-Dry Odor Resistant Lightweight & Breathable Verde
- Price
- $78.08
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 1y ago
Trending
estimated 90-day click momentum
SITKA Mesa Pants - Lightweight Breathable Water Repellent Hunting Pants for Men Buckskin 42R
- Price
- $120.39
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 11mo ago

SITKA Mesa Pants - Lightweight Breathable Water Repellent Hunting Pants for Men Obsidian Black 42R
- Price
- $120.28
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 11mo ago

BAMBOO COOL Moisture-Wicking Soft Mens Underwear Boxer Briefs for Men With Open Fly Pouch (6 pack) M
- Price
- $41.01
- Rating
- 4.7/5
- Reviews
- 2,995
- Age
- 2y ago

KUIU Switchback Pant - Water & Stain Resistant 2-Way Stretch Secure Thigh Pocket Reinforced Knife Feature Articulated Knees Durable & Versatile for Hiking and Everyday Wear Gunmetal
- Price
- $120.95
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 1y ago

SITKA Gear Mens Everyday Pants - Obsidian 30R
- Price
- $90.43
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 2y ago
Newest
by launch date
SITKA Mesa Pants - Lightweight Breathable Water Repellent Hunting Pants for Men Buckskin 42R
- Price
- $120.39
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 11mo ago

SITKA Mesa Pants - Lightweight Breathable Water Repellent Hunting Pants for Men Obsidian Black 42R
- Price
- $120.28
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 11mo ago

KUIU Logo Sign T-Shirt for Men Lightweight Cotton Polyester Hunting Tee Soft Durable Standard Fit Crew Neck Military Green
- Price
- $34.31
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago

KUIU Logo Sign T-Shirt for Men Lightweight Cotton Polyester Hunting Tee Soft Durable Standard Fit Crew Neck Charcoal
- Price
- $34.30
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 1y ago

KUIU Gila LS Hoodie - Cooling Sun Protection Shirt for Hot Weather Hunting & Outdoor Activities UPF 50+ Quick-Dry Odor Resistant Lightweight & Breathable Verde
- Price
- $78.08
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
43
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
24%
Top 20: 56%
Open market
6%
- KUIU70%
- SITKA15%
- CQR2%
- 33,000ft2%
- BAMBOO COOL2%
- Vortex2%
- Open — no brand owns it (9 brands, 6%)
Demand
Kuiu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Kuiu search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kuiu441K/yr
- kuiu pants88K/yr
- kuiu hunting clothes for men127K/yr
- kuiu hat36K/yr
- kuiu shirt29K/yr
- kuiu jacket39K/yr
- kuiu attack pants9K/yr
- kuiu pants mens8K/yr
- kuiu hoodie19K/yr
- kuiu shirts men7K/yr
Reviews and returns
What reviews say buyers love and hate about Kuiu
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kuiu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









