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Kraken Jersey

Fail

Demand is soft, at -83.2% this quarter, so Kraken Jersey is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$43K/yr42K searches / yr
90-day growth
-83.2%search demand this quarter
Competition
74%top-5 click share · 8 brands · 9 sellers

Flapen Score

Kraken Jersey against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kraken Jersey is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kraken Jersey market on Amazon at a glance

Shoppers on Amazon United States searched for Kraken Jersey 42K times last year and spent an estimated $43K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -83.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-83.2%
Conversion, latest week
1.8%
Market size, estimated
$43Ka year
Peak month
December17.6× the quietest month
Top search term
seattle kraken hoodie21K searches a year

02 · Price

A sale here is worth $55.52.

Listings sell for $55.52 on average, from $21.90 to $110.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $55.52 that is $0 to $6K a year per listing.

Average price
$55.52inside the $15 to $100 sweet spot
Price range
$21.90–$110.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #5,752 within Hoodies. It carries 84 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
22.8%
Average rank
#5,752in Hoodies
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
84per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kraken Jersey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Brand 143%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 8%)

Demand

Kraken Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 17.6×

Search terms

Top Kraken Jersey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seattle kraken hoodie21K/yr
  • kraken hoodie7K/yr
  • seattle kraken sweatshirt8K/yr
  • kraken sweatshirt6K/yr

Reviews and returns

What reviews say buyers love and hate about Kraken Jersey

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
2.9%of orders come back
“Great quality, love this sweatshirt”
A buyer, on “Quality-Overall”23% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kraken Jersey questions

Answered from the same tracked data.