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Kpop

Fail

Demand is soft, at -19.4% this quarter, so Kpop is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$169K/yr533K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
62%top-5 click share · 13 brands · 16 sellers

Flapen Score

Kpop against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kpop is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kpop market on Amazon at a glance

Shoppers on Amazon United States searched for Kpop 533K times last year and spent an estimated $169K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
533K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
1.5%
Market size, estimated
$169Ka year
Peak month
November10.4× the quietest month
Top search term
guerreras k pop161K searches a year

02 · Price

A sale here is worth $20.63.

Listings sell for $20.63 on average, from $8.17 to $42.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.63 that is $0 to $2K a year per listing.

Average price
$20.63inside the $15 to $100 sweet spot
Price range
$8.17–$42.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #6,297 within Sleep & Lounge. It carries 470 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#6,297in Sleep & Lounge
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
470per listing
Listings tracked
18

04 · Newcomers

11 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
11Amazon's first-year sales bar
Average brand age
19 months

Products

Top Kpop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

19%

  • Brand 159%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Kpop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.4×

Search terms

Top Kpop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guerreras k pop161K/yr
  • kpop gifts for girls51K/yr
  • k pop gifts for girls32K/yr
  • kpop accessories33K/yr
  • kpop stuff34K/yr
  • k pops14K/yr
  • k pop gifts26K/yr
  • kpop dem75K/yr
  • kpop gift15K/yr
  • kpop birthday gifts8K/yr

Reviews and returns

What reviews say buyers love and hate about Kpop

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kpop questions

Answered from the same tracked data.