Korean Hat
Worth a lookShows a sweet-spot price point ($22.71 avg), but high returns (7.3%) keeps it on the watch list.
Avg price
Great$22.71avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.10–$52.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,163.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$77K$77K/yr · 191K searches
Returns
Bad7.3%return rate — above 5% kills the launch gate
Is korean hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, korean hat is a $77K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
korean hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $91K–$114K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,044
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 74%
- Out of stock
- 27.3%
- Avg brand age
- 47 months
- Avg seller age
- 167 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
38
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
37%
Top 20: 76%
Open market
49%
- Muellery16%
- Luielle11%
- DRIONO7%
- CAMOLAND6%
- WHITE SANDS MOJA6%
- DEO GLOBAL5%
korean hat demand & seasonality
Weekly Amazon search volume, last 44 weeks — -1.0% search growth over the last 90 days.Top korean hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- korean hat33K/yr
- gat hat42K/yr
- korean traditional hat12K/yr
- korean gat17K/yr
- korean gat hat30K/yr
- hanbok hat6K/yr
- gat hat korean13K/yr
- traditional korean hat6K/yr
- korean gat hat for kids7K/yr
- korean hat traditional8K/yr
Top korean hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Korean Drama Kingdom Hat Chosun Dynasty Traditional Hats (Large Black(Heuklib))
Muellery$50.813.8★57 rev
![Luielle [1SEC GAT] Quick-Fold Korean Traditional Hat for K-Drama Cosplay Gift & Performance (Black)](https://m.media-amazon.com/images/I/310hj-oGRUL.jpg)
Luielle [1SEC GAT] Quick-Fold Korean Traditional Hat for K-Drama Cosplay Gift & Performance (Black)
Luielle$33.144.3★9 rev
WHITE SANDS MOJA Linen Victorian Bonnet Hat Sun Cap Foldable Summer Visor | NEW Katy | Charcoal
WHITE SANDS MOJA$27.764.3★206 rev
DEO GLOBAL GAT Korean Traditional HAT Gift Halloween Costume Festival Party favers Netflix Drama Kingdom Joseon Dynasty Made in Korea (GAT)
DEO GLOBAL$49.304.1★40 rev
![Luielle [1SEC GAT] Quick-Fold Korean Traditional Hat for K-Drama Cosplay Gift & Performance (Blue)](https://m.media-amazon.com/images/I/31STGO7XpGL.jpg)
Luielle [1SEC GAT] Quick-Fold Korean Traditional Hat for K-Drama Cosplay Gift & Performance (Blue)
Luielle$31.554.3★9 rev
Newest
by launch date
CLeemuziN Reversible Sun Hats for Women Summer Sun Protection Floral Liner Bucket Beach Hat Large Brim Spring Hats Foldable
CLeemuziN$6.103 rev
LEESLE Korean Hanbok Gat Hat String Wooden Beaded Strap with Turquoise Brown Beads Traditional Costume Accessory 4 Colors (Ivory)
LEESLE$21.792 rev
UGPLM Korean Gat Hat Headwear Korean Traditional Hat for Stage Shows Party Halloween for adults
UGPLM$19.780 rev
KPop Demon Hunters Cosplay In-World Character Jinu Hat
Bioworld$46.6116 rev
Tittaty Korean Traditional Hat Gat Korean Hat Anime Cosplay Accessory Adult
Tittaty$19.4010 rev
Trending
90-day click momentum
2PCS Wide Brim Sun Visor Hat Women Large UV Protective Golf Beach Cap Design in Korea 1black+1white
CAMOLAND$32.704.4★
CLeemuziN Reversible Sun Hats for Women Summer Sun Protection Floral Liner Bucket Beach Hat Large Brim Spring Hats Foldable
CLeemuziN$6.102.8★
DRIONO Wide Brim Sun Hat Multifunctional UPF 50 Protection Bucket Fishing Hat Cap
DRIONO$18.254.3★
UGPLM Korean Gat Hat Headwear Korean Traditional Hat for Stage Shows Party Halloween for adults
UGPLM$19.780.0★
2PCS Wide Brim Sun Visor Hat Women Large UV Protective Golf Beach Cap Design in Korea
CAMOLAND$32.504.4★
What reviews say buyers love and hate about korean hat
What buyers praise and complain about, mined from review topics.What buyers love
“Size & Fit: The fit is comfortable”
“Beautifully made”
“The hat is great for outdoor activities and so light”
“Exactly as described”
“Very comfortable”
“Worth the money”
“It's made out of a good thick material”
“Great hat for full sun”
“it's very versatile”
“youre looking for some stylish”
What buyers complain about
“Kind of small”
“A bit expensive”
“The string fell off the day after I gave it to my grandson”
“the description is misleading”
“not a high quality hat”
“the hat had a very strong chemical smell”
“the Velcro was still barely hanging on while the front cover became a second skin to my face”
“Not as wide as expected”
“Rips everywhere and weak glue”
“Cheap and thin”
Top return reasons
Common korean hat questions
- Is korean hat profitable to sell on Amazon United States?
- The niche generates $77K/yr across 38 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the korean hat niche?
- 29 brands and 38 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in korean hat?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strap/String Quality. The return rate is 7.3% — above our launch gate.
- What does it cost to enter the korean hat niche?
- Listings span $6.10–$52.44; the average listing price is $22.71 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.