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Knot Bracelet

Fail

Demand is soft, at -19.1% this quarter, so Knot Bracelet is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$96K/yr190K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
63%top-5 click share · 11 brands · 14 sellers

Flapen Score

Knot Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Knot Bracelet is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knot Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Knot Bracelet 190K times last year and spent an estimated $96K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–May–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
2.3%
Market size, estimated
$96Ka year
Peak month
December3.1× the quietest month
Top search term
knot bracelet60K searches a year

02 · Price

A sale here is worth $21.94.

Listings sell for $21.94 on average, from $11.71 to $54.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.94 that is $2K to $5K a year per listing.

Average price
$21.94inside the $15 to $100 sweet spot
Price range
$11.71–$54.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #310 within Bracelets. It carries 767 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#310in Bracelets
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
767per listing
Listings tracked
16

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Knot Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

11%

  • Brand 140%
  • Brand 218%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Knot Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Knot Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knot bracelet60K/yr
  • knot bracelets for women43K/yr
  • love knot bracelet25K/yr
  • forever knot bracelet18K/yr
  • gold knot bracelet12K/yr
  • silver knot bracelet7K/yr
  • knot bracelet for couples5K/yr
  • infinity knot bracelet5K/yr
  • knot bracelets5K/yr
  • love knot4K/yr

Reviews and returns

What reviews say buyers love and hate about Knot Bracelet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Low quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Knot Bracelet questions

Answered from the same tracked data.