Is knit polo profitable to sell on Amazon United States?

The niche generates $45K/yr across 104 tracked products. 10 of 48 products launched in the last 360 days are still selling. 90-day search growth is +64.6%. Flapen's verdict: Skip it (48/100).

How competitive is the knit polo niche?

12 brands and 20 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in knit polo?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 9.9% — above our launch gate.

When does demand for knit polo peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.7× the quietest.

What does it cost to enter the knit polo niche?

Listings span $13.39–$87.58; the average listing price is $24.10 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.

Knit Polo

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Incredible$24.10

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great$13.39–$87.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+64.6%

90-day search growth — must beat 0% to launch

Review moat

Good615.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$45K

$45K/yr · 421K searches

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Returns

Is knit polo profitable on Amazon?

According to Flapen's Amazon United States niche tracking, knit polo is a $45K/yr Amazon United States market (421K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

knit polo market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 0.4%
Avg BSR: #2,421
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 5.7%
Avg brand age: 34 months
Avg seller age: 153 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

12 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

21%

Top 20: 48%

Open market

COOFANDY54%
PJ PAUL JONES13%
JMIERR12%
Amazon Essentials9%
Herberton6%
Thkzn2%
Open — no brand owns it (6 brands, 5%)

knit polo demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.7×

Open Trend

Top knit polo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mens knit shirt83K/yr +48.4%0.4% conv.
knit shirts for men50K/yr +45.9%0.3% conv.
knitted shirts for men34K/yr +82.7%0.2% conv.
johnny collar polo men23K/yr +150.4%0.2% conv.
mens knit shirts29K/yr +70.5%0.1% conv.
knit button down shirt men22K/yr +91.2%0.4% conv.
mens knit button down shirt19K/yr +126.1%0.5% conv.
knit shirt22K/yr +32.5%0.1% conv.
men knit shirt19K/yr +67.5%0.4% conv.
mens knitted shirt19K/yr +48.4%0.3% conv.

All search terms

Top knit polo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOFANDY Mens Vacation Shirts Casual Knit Button Down Shirts Short Sleeve Polo Shirt Summer Beach Shirts Black

COOFANDY$20.944.4★138 rev

COOFANDY Mens Knit Shirts Short Sleeve Button Up Polo Shirt Fashion Casual Summer Beach Shirts Apricot Large

COOFANDY$29.114.5★2,557 rev

COOFANDY Mens Button Down Short Sleeve Shirt Textured Knit Polo Shirts Vintage Shirts Retro Knitwear

COOFANDY$29.474.5★264 rev

COOFANDY Mens Knit Polo Short Sleeve Button Down Shirts Casual Vacation Summer Beach Shirts Cream

COOFANDY$25.294.4★138 rev

JMIERR Mens Polo Shirt Big and Tall Size Short Sleeve Casual Cool Button Down Knit Tee Shirt 3XL Beige

JMIERR$18.514.6★985 rev

Newest

by launch date

Amazon Essentials Mens Short Sleeve Button-Down Resort Knit Shirt Dark Blue Stripe Knit Medium

Amazon Essentials$18.8452 rev

4mo ago

Amazon Essentials Mens Short Sleeve Button-Down Resort Knit Shirt Dark Green Stripe Knit XX-Large

Amazon Essentials$19.1652 rev

4mo ago

Amazon Essentials Mens Short Sleeve Button-Down Resort Knit Shirt Dark Green Stripe Knit Large

Amazon Essentials$18.4152 rev

4mo ago

COOFANDY Mens Button Down Short Sleeve Shirt Textured Knit Polo Shirts Vintage Shirts Retro Knitwear

COOFANDY$29.47264 rev

7mo ago

COOFANDY Mens Polo Button Down Shirts Knit Shirt Short Sleeve Casual Beach Crochet Cable Vacation Shirt White Light Blue

COOFANDY$29.86264 rev

7mo ago

What reviews say buyers love and hate about knit polo

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fit was accurate”

Quality-Overall12%

“the quality is solid”

Material Quality11%

“Excellent material”

Comfort-Overall9%

“Nice comfortable”

Soft Feel5%

“It's soft and stretchy,”

Value For Money5%

“GREAT DEAL”

Shape/Style5%

“he does like the style”

Color5%

“the colors are accurate to the photo”

Weight Light3%

“Its lightweight and breathable, which made it perfect for warm weather and summer outings”

Breathability2%

“Very breathable”

What buyers complain about

Size-Overall19%

“Too short”

Quality-Overall6%

“Poor quality”

Material Quality5%

“Very cheap material that tears easily”

Color5%

“Beige looks more like a pale yellow”

Wrinkles4%

“Arrived full of wrinkles”

Length3%

“The only thing I didn't like was the length”

Value For Money3%

“Bad product cost should be 10 dollars”

Product Condition3%

“nowhere on the purchase did it say it was refurbished or used”

Shoulder Fit2%

“Weird pointy shoulders that I cant get to look normal”

Gap/Hole2%

“Button holes did not line up correctly”

Top return reasons

Size-Overall46%

Material Quality8%

Length7%

Chest Fit7%

Color6%

Shoulder Fit3%

Shape/Style3%

Sleeve Fit3%

Advertised Vs Actual Product3%

Waist Fit2%

Common knit polo questions

Is knit polo profitable to sell on Amazon United States?: The niche generates $45K/yr across 104 tracked products. 10 of 48 products launched in the last 360 days are still selling. 90-day search growth is +64.6%. Flapen's verdict: Skip it (48/100).
How competitive is the knit polo niche?: 12 brands and 20 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in knit polo?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 9.9% — above our launch gate.
When does demand for knit polo peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.7× the quietest.
What does it cost to enter the knit polo niche?: Listings span $13.39–$87.58; the average listing price is $24.10 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.

Knit Polo

Is knit polo profitable on Amazon?

knit polo market size & sales

Competition: brands, sellers & click share

knit polo demand & seasonality

Top knit polo search terms shoppers use

Top knit polo products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about knit polo

What buyers love

What buyers complain about

Top return reasons

Common knit polo questions

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