Knit Hat for Women

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -75.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

-75.9%

Conversion, latest week

2.0%

Market size, estimated

$50Ka year

Peak month

December17.8× the quietest month

Top search term

knit hats for women81K searches a year

Listings sell for $14.21 on average, from $4.98 to $29.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.21 that is $0 to $1K a year per listing.

Average price

$14.21under the $15 to $100 sweet spot

Price range

$4.98–$29.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #348 within Skullies & Beanies. It carries 4,724 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#348in Skullies & Beanies

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

4,724per listing

Listings tracked

73

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months