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Knicks Hat

Maybe

Search demand grew >1,000% this quarter. But buyers convert on only 0.9% of searches, so Knicks Hat is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$257K/yr1.1M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
45%top-5 click share · 16 brands · 89 sellers

Flapen Score

Knicks Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Knicks Hat is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knicks Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Knicks Hat 1.1M times last year and spent an estimated $257K. The top 5 brands take 78% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $257K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
$257Ka year
Top search term
knicks hat584K searches a year

02 · Price

A sale here is worth $25.39.

Listings sell for $25.39 on average, from $8.66 to $44.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $25.39 that is $6K to $13K a year per listing.

Average price
$25.39inside the $15 to $100 sweet spot
Price range
$8.66–$44.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #9,732 within Baseball Caps. It carries 2,111 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
72%
Out of stock, average day
16.7%
Average rank
#9,732in Baseball Caps
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,111per listing
Listings tracked
46

04 · Newcomers

9 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
39 months

Products

Top Knicks Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

89

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 79%

Open market

16%

  • Brand 141%
  • Brand 214%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (10 brands, 16%)

Search terms

Top Knicks Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knicks hat584K/yr
  • new york knicks hat150K/yr
  • ny knicks hat130K/yr
  • knicks cap44K/yr
  • knicks hats41K/yr
  • knicks snapback hat25K/yr
  • knicks hats for men24K/yr
  • new york knicks hats17K/yr
  • new york knicks snapback hat15K/yr
  • knicks baseball cap14K/yr

Reviews and returns

What reviews say buyers love and hate about Knicks Hat

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Way to big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Knicks Hat questions

Answered from the same tracked data.