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Knee High Stockings for Women

Maybe

Shoppers spend $1.1M a year here. But demand is soft, at -23.2% this quarter, so Knee High Stockings for Women is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$1.1M/yr1.8M searches / yr
90-day growth
-23.2%search demand this quarter
Competition
40%top-5 click share · 23 brands · 32 sellers

Flapen Score

Knee High Stockings for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Knee High Stockings for Women is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knee High Stockings for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Knee High Stockings for Women 1.8M times last year and spent an estimated $1.1M. The top 5 brands take 64% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
6.0%
Market size, estimated
$1.1Ma year
Peak month
October2.4× the quietest month
Top search term
knee high stockings295K searches a year

02 · Price

A sale here is worth $10.49.

Listings sell for $10.49 on average, from $4.16 to $18.33. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At $10.49 that is $10K to $13K a year per listing.

Average price
$10.49under the $15 to $100 sweet spot
Price range
$4.16–$18.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$13K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #670 within Socks & Hosiery. It carries 3,527 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#670in Socks & Hosiery
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,527per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Knee High Stockings for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$114K$228K$342K$455K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

32

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

40%

Top 20: 78%

Open market

31%

  • leg elegant27%
  • COTTON DAY17%
  • Amazon Essentials8%
  • L'eggs7%
  • Sarfel6%
  • Olreco5%

Demand

Knee High Stockings for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Knee High Stockings for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knee high stockings295K/yr
  • white knee high socks187K/yr
  • knee socks143K/yr
  • knee socks for women174K/yr
  • womens knee high socks177K/yr
  • knee high stockings for women247K/yr
  • knee highs76K/yr
  • black knee high socks104K/yr
  • knee highs for women45K/yr
  • knee high white socks61K/yr

Reviews and returns

What reviews say buyers love and hate about Knee High Stockings for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.03

they are short

Extremely big

Too long

Quality-Overall8%

Cheap made

Cheaply made

Poor Quality

Thickness7%−0.02

The socks are not super thick

Thick

Socke thicker than expected

Durability6%−0.05

Do not last

Break Easily

Broke on the First Day

Thigh Fit6%−0.05

too short if they were trying for thigh highs

Tight at the thigh

Only down side it was tight on my thigh

Love

Comfort-Overall15%+1.85

So Comfortable

comfortable to wear

Very comfortable socks

Size-Overall13%−0.03

Fit as expected

not too tight

Excellent fit

Quality-Overall12%

Looks well made

Excellent product

These socks are top quality

Value For Money8%+0.46

Good value for money

great value

GOOD VALUE FOR THE PRICE

Warmth8%+0.94

Really keeps me warm

Comfy and warm

help to keep me warm

Return

2.9% Return rate 64% Fixable by listing

Size-Overall24%▆▇▇▆▇█

they are short

Extremely big

Too long

Length13%█▇█▆▆▅
Color13%▄▄▅██▇

The color is off

I didn't like the color

they are very dark

Material Quality7%▇█▆▇▇▇

Not my favorite material

not the silky material they used to have

Additionally, the material had a sheen

Thigh Fit7%▇█▅▆▅▅

too short if they were trying for thigh highs

Tight at the thigh

Only down side it was tight on my thigh

FAQ

Common Knee High Stockings for Women questions

Answered from the same tracked data.