Kiwi Suede & Nubuck Waterproofer Spray
FailDemand is soft, at -46.8% this quarter, so Kiwi Suede & Nubuck Waterproofer Spray is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $28K/yr30K searches / yr
- 90-day growth
- -46.8%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 21 sellers
Flapen Score
Kiwi Suede & Nubuck Waterproofer Spray against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kiwi Suede & Nubuck Waterproofer Spray is stronger. Inside it, weaker.
Market
The Kiwi Suede & Nubuck Waterproofer Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Kiwi Suede & Nubuck Waterproofer Spray 30K times last year and spent an estimated $28K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -46.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $28Ka year
- Peak month
- January17.7× the quietest month
- Top search term
- kiwi suede protector spray22K searches a year
02 · Price
A sale here is worth $15.03.
Listings sell for $15.03 on average, from $8.53 to $26.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.03 that is $2K to $4K a year per listing.
- Average price
- $15.03inside the $15 to $100 sweet spot
- Price range
- $8.53–$26.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #60 within Shoe, Jewelry & Watch Accessories. It carries 6,632 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 89%
- Out of stock, average day
- 16.7%
- Average rank
- #60in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 6,632per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Kiwi Suede & Nubuck Waterproofer Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
UGG PROTECTOR
- Price
- $15.88
- Rating
- 4.6/5
- Reviews
- 7,439
- Age
- 1y ago
KIWI Suede and Nubuck Shoe Cleaner Kit | For Shoes Boots and More | Includes Cleaner Protector Brush Cloth Eraser Block
- Price
- $26.90
- Rating
- 4.4/5
- Reviews
- 3,180
- Age
- 16y ago
Nikwax Nubuck & Suede Proof 125ml Spray-On Waterproofing Restores DWR Water Repellency in Textured Leather Footwear Shoe & Boot Care and Rain Protection
- Price
- $12.94
- Rating
- 4.4/5
- Reviews
- 6,966
- Age
- 21y ago
KIWI Suede & Nubuck Cleaner 4.25 oz (1 Aerosol Spray)
- Price
- $15.35
- Rating
- 4.3/5
- Reviews
- 800
- Age
- 18y ago
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas
- Price
- $15.98
- Rating
- 4.5/5
- Reviews
- 36,809
- Age
- 12y ago
Trending
estimated 90-day click momentum
Eagle Suede & Nubuck Protector Spray 250mL Waterproofing Spray Compatible with UGG Boots & Jackets | Protects from Water Stains Dirt & Salt | Quick-Dry Invisible Suede Shield
- Price
- $16.07
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 9mo ago
UGG PROTECTOR
- Price
- $15.88
- Rating
- 4.6/5
- Reviews
- 7,439
- Age
- 1y ago
BERIOVE Suede Protector Spray for Shoes: Waterproof and Stain Repellent Colorless & Long-Lasting Protection for Boots Jackets Bags Hats 150ml
- Price
- $11.82
- Rating
- 4.4/5
- Reviews
- 1,191
- Age
- 11mo ago
BERIOVE Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection - Waterproofing Spray for Leather Suede Sneaker 6.7 OZ
- Price
- $8.53
- Rating
- 4.5/5
- Reviews
- 2,491
- Age
- 2y ago
KIWI Suede and Nubuck Shoe Cleaner Kit | For Shoes Boots and More | Includes Cleaner Protector Brush Cloth Eraser Block
- Price
- $26.90
- Rating
- 4.4/5
- Reviews
- 3,180
- Age
- 16y ago
Newest
by launch dateEagle Suede & Nubuck Protector Spray 250mL Waterproofing Spray Compatible with UGG Boots & Jackets | Protects from Water Stains Dirt & Salt | Quick-Dry Invisible Suede Shield
- Price
- $16.07
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 9mo ago
BERIOVE Suede Protector Spray for Shoes: Waterproof and Stain Repellent Colorless & Long-Lasting Protection for Boots Jackets Bags Hats 150ml
- Price
- $11.82
- Rating
- 4.4/5
- Reviews
- 1,191
- Age
- 11mo ago
UGG PROTECTOR
- Price
- $15.88
- Rating
- 4.6/5
- Reviews
- 7,439
- Age
- 1y ago
BERIOVE Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection - Waterproofing Spray for Leather Suede Sneaker 6.7 OZ
- Price
- $8.53
- Rating
- 4.5/5
- Reviews
- 2,491
- Age
- 2y ago
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas
- Price
- $15.98
- Rating
- 4.5/5
- Reviews
- 36,809
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
21
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- UGG53%
- KIWI27%
- Nikwax7%
- BERIOVE6%
- Crep Protect3%
- Eagle3%
Demand
Kiwi Suede & Nubuck Waterproofer Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 17.7×
Search terms
Top Kiwi Suede & Nubuck Waterproofer Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kiwi suede protector spray22K/yr
- kiwi suede & nubuck waterproofer spray5K/yr
- kiwi suede protector3K/yr
Reviews and returns
What reviews say buyers love and hate about Kiwi Suede & Nubuck Waterproofer Spray
We read the reviews and the return reasons for every product selling here.
“Did nothing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kiwi Suede & Nubuck Waterproofer Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data