Is kiwi suede & nubuck waterproofer spray profitable to sell on Amazon United States?

The niche generates $28K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.8%. Flapen's verdict: Skip it (34/100).

How competitive is the kiwi suede & nubuck waterproofer spray niche?

6 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in kiwi suede & nubuck waterproofer spray?

Top complaints mined from reviews: Functionality-Overall, Water Resistance, Smell. The return rate is 0.5%.

When does demand for kiwi suede & nubuck waterproofer spray peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 17.7× the quietest.

What does it cost to enter the kiwi suede & nubuck waterproofer spray niche?

Listings span $8.53–$26.90; the average listing price is $15.03 (sweet spot $15–$100). The average incumbent carries 6,632 reviews — the moat a new listing must climb.

Kiwi Suede & Nubuck Waterproofer Spray

Skip it

Soft demand (-46.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$15.03

avg listing price — sweet spot $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.53–$26.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,632.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad$28K

$28K/yr · 30K searches

Growth

Bad-46.8%

90-day search growth — must beat 0% to launch

Is kiwi suede & nubuck waterproofer spray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kiwi suede & nubuck waterproofer spray is a $28K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

kiwi suede & nubuck waterproofer spray market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $38K–$45K; units × avg price
Conversion rate: 6.2%
Avg BSR: #60
Page quality: 0%
Prime: 89%
Sponsored: 56%
Out of stock: 16.7%
Avg brand age: 75 months
Avg seller age: 173 days

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

UGG53%
KIWI27%
Nikwax7%
BERIOVE6%
Crep Protect3%
Eagle3%

kiwi suede & nubuck waterproofer spray demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 17.7×

Open Trend

Top kiwi suede & nubuck waterproofer spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kiwi suede protector spray22K/yr -45.9%5.8% conv.
kiwi suede & nubuck waterproofer spray5K/yr -53.6%5.5% conv.
kiwi suede protector3K/yr -41.1%5.3% conv.

All search terms

Top kiwi suede & nubuck waterproofer spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UGG PROTECTOR

UGG$15.884.6★7,439 rev

KIWI Suede and Nubuck Shoe Cleaner Kit | For Shoes Boots and More | Includes Cleaner Protector Brush Cloth Eraser Block

KIWI$26.904.4★3,180 rev

Nikwax Nubuck & Suede Proof 125ml Spray-On Waterproofing Restores DWR Water Repellency in Textured Leather Footwear Shoe & Boot Care and Rain Protection

Nikwax$12.944.4★6,966 rev

KIWI Suede & Nubuck Cleaner 4.25 oz (1 Aerosol Spray)

KIWI$15.354.3★800 rev

Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas

Crep Protect$15.984.5★36,809 rev

Newest

by launch date

Eagle Suede & Nubuck Protector Spray 250mL Waterproofing Spray Compatible with UGG Boots & Jackets | Protects from Water Stains Dirt & Salt | Quick-Dry Invisible Suede Shield

Eagle$16.0739 rev

9mo ago

BERIOVE Suede Protector Spray for Shoes: Waterproof and Stain Repellent Colorless & Long-Lasting Protection for Boots Jackets Bags Hats 150ml

BERIOVE$11.821,191 rev

11mo ago

UGG PROTECTOR

UGG$15.887,439 rev

1y ago

BERIOVE Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection - Waterproofing Spray for Leather Suede Sneaker 6.7 OZ

BERIOVE$8.532,491 rev

2y ago

Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas

Crep Protect$15.9836,809 rev

12y ago

What reviews say buyers love and hate about kiwi suede & nubuck waterproofer spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“sprayer are made very well”

Ease Of Use14%

“Its easy to spray on”

Water Resistance12%

“My clogs are now waterproof”

Advertised Vs Actual Product10%

“As described”

Smell7%

“No heavy smell”

Ease Of Cleaning6%

“Helps keep clean”

Quick Drying5%

“my feet stayed dry”

Value For Money5%

“Worth it”

Instructions/User Manual/Troubleshooting3%

“The instructions are easy to follow”

Color3%

“color is like the picture”

What buyers complain about

Functionality-Overall19%

“Did nothing”

Water Resistance12%

“Waterproofing does not work”

Smell9%

“The smell is so strong”

Value For Money8%

“Way too expensive”

Color7%

“made them a little bit different in color”

Size-Overall5%

“realized it is too big for my carry on”

Ease Of Cleaning4%

“made them difficult to clean”

Advertised Vs Actual Product4%

“Did not work as advertised”

Durability4%

“first use, it was ruined”

Quality-Overall4%

“Not great quality”

Top return reasons

Leak-Proof22%

Value For Money18%

Advertised Vs Actual Product10%

Functionality-Overall9%

Size-Overall9%

Spray/Flow6%

Water Resistance5%

Product Condition3%

Material Quality3%

Stain Resistance3%

Common kiwi suede & nubuck waterproofer spray questions

Is kiwi suede & nubuck waterproofer spray profitable to sell on Amazon United States?: The niche generates $28K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.8%. Flapen's verdict: Skip it (34/100).
How competitive is the kiwi suede & nubuck waterproofer spray niche?: 6 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in kiwi suede & nubuck waterproofer spray?: Top complaints mined from reviews: Functionality-Overall, Water Resistance, Smell. The return rate is 0.5%.
When does demand for kiwi suede & nubuck waterproofer spray peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 17.7× the quietest.
What does it cost to enter the kiwi suede & nubuck waterproofer spray niche?: Listings span $8.53–$26.90; the average listing price is $15.03 (sweet spot $15–$100). The average incumbent carries 6,632 reviews — the moat a new listing must climb.