Kiwi Shoe Protector Spray

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-30.9%

Conversion, latest week

3.7%

Market size, estimated

$45Ka year

Peak month

December3.6× the quietest month

Top search term

kiwi waterproofing spray21K searches a year

Listings sell for $15.15 on average, from $7.96 to $32.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.15 that is $2K to $4K a year per listing.

Average price

$15.15inside the $15 to $100 sweet spot

Price range

$7.96–$32.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #112 within Shoe, Jewelry & Watch Accessories. It carries 6,852 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

79%

Out of stock, average day

23.9%

Average rank

#112in Shoe, Jewelry & Watch Accessories

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

6,852per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

90 months