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Kiwi Shoe Polish Kit

Fail

The top 5 brands take 94% of clicks, so Kiwi Shoe Polish Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$156K/yr114K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
79%top-5 click share · 7 brands · 49 sellers

Flapen Score

Kiwi Shoe Polish Kit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kiwi Shoe Polish Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiwi Shoe Polish Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Kiwi Shoe Polish Kit 114K times last year and spent an estimated $156K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
7.6%
Market size, estimated
$156Ka year
Peak month
January4.4× the quietest month
Top search term
kiwi shoe polish kit51K searches a year

02 · Price

A sale here is worth $18.13.

Listings sell for $18.13 on average, from $5.78 to $29.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.13 that is $5K to $9K a year per listing.

Average price
$18.13inside the $15 to $100 sweet spot
Price range
$5.78–$29.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #88 within Shoe, Jewelry & Watch Accessories. It carries 3,576 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
73%
Out of stock, average day
11.7%
Average rank
#88in Shoe, Jewelry & Watch Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,576per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kiwi Shoe Polish Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

49

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Brand 146%
  • Brand 230%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kiwi Shoe Polish Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 4.4×

Search terms

Top Kiwi Shoe Polish Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiwi shoe polish kit51K/yr
  • kiwi shoe shine kit22K/yr
  • kiwi black shoe polish kit13K/yr
  • shoe shine kit kiwi7K/yr
  • shoe polish kit kiwi6K/yr
  • kiwi boot polish kit5K/yr
  • black shoe polish kit kiwi4K/yr
  • kiwi polish kit3K/yr
  • kiwi shoe polish kit black4K/yr

Reviews and returns

What reviews say buyers love and hate about Kiwi Shoe Polish Kit

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Poor Quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kiwi Shoe Polish Kit questions

Answered from the same tracked data.